Short Form Video Agency
Looking to create engaging and effective short form videos for your brand? Discover the benefits of working with a top-rated video agency in Los Angeles. Discover the Benefits of Working with a Short Form Video Agency in Los Angeles Video has become an increasingly important tool in digital marketing, and it’s no secret that short […]
Top 5 Things Small Businesses Should Be Doing To Get Found Online
This question comes up all the time. What do I need to be doing to get my business more exposure online? Here’s a quick summary. Over the coming month I’ll be diving into each one of them. Establish a strong online presence: This can be done by creating a website, setting up social media profiles, […]
Digital Strategies For 2023
With new platforms, new technologies and social media trends emerging every day, how do you keep up? Here are some ideas that might help.
Email Marketing 101: Running a Successful Mailing List
As the name suggests, email marketing is a form of digital marketing that engages directly with its audience via email…
Getting Ready For Black Friday And Cyber Monday
Black Friday and Cyber Monday are the biggest days of the year for ecommerce businesses and they are a huge opportunity to drive online sales. If you’re planning an online digital marketing campaign for Black Friday, I have a few tips to help you get ready. Test creative Test different images. Test different headlines. Test […]
12 Essential Marketing Tips for New Businesses
New to business? Read this list that goes over 12 essentials for marketing.
SpyFu Insider Discusses SEO & PPC For Keyword Analysis
In this episode we interview Jeff Axton from SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC. Jeff walks us through how the tool works, gives us some tips and overall industry advice for marketers who want to upgrade their marketing chops.
Learn more about SpyFu at: https://www.spyfu.com/
How To Scale Revenue In The DTC Space Through Social
In this episode of the Shoponomics podcast, Matt Ramage & Daniel Solomon interview Nigel Thomas from Alpha Inbound, an agency focused on growth and retention in the D2C space. They discuss tactics used for paid social, growth, retention, UGC and more. Nigel talks about various tools he uses in the space and how his agency has helped companies scale revenue with digital marketing.
The Future Of Ecommerce – Headless, Shopify, Adobe Commerce & More
In this episode Matt Ramage interviews the founder of Techtic Solutions, a global web development company with offices in New York and India. The go over the future of ecommerce and where they see the DTC marketing going.
Ecommerce Check Out Process Review BFCM
In episode 16 we review the check out process for 3 massive retailers, Best Buy, Zappos and Roblox. We find areas that can be improved to make the process more streamlined.
Lego Website Audit
Matt Ramage and Daniel Solomon from Emarketed dive deep into the Lego brand. They go over the user experience, page speed, SEO, search results, Facebook ads and more!
Tools used:
GTMetrix
Built With
Facebook Ad Library
Want to be on the show or have a guest recommendation? Fill out the form on our about page.
Poly Website Audit
In Episode 14 we look at the Poly brand and talk about the following areas: – User experience – Website speed – Facebook (Meta) ads – Google Shopping results – And more!
Today’s episode features Daniel Solomon and Matt Ramage from Emarketed.
Sites mentioned on today’s show:
Poly
Hubspot
Built With
Meta Ad Library
Adyen
Qualified
Influencer Marketing Interview with Yash Chavan from Saral
In episode 13 of Shoponomics we go deep into influencer marketing with Yash Chavan from Saral. We discuss why brands need to influencers to grow and how if done properly can skyrocket sales. Yash talks about various tools he uses and gives us an overview of the new Saral platform.
Yash also reminds us that influencer marketing has been done for much longer than we expected.
To learn more about Saral visit: https://www.getsaral.com/
And they have an extensive library on all things related to influencer marketing here: https://www.getsaral.com/academy
Connect with Yash Chavan here: https://www.linkedin.com/in/yctheman/
Cameron Matthews from Made By Das
In this episode we talk to Cameron Matthews from Made By Das about audience development and email marketing. We discuss Klaviyo, flows, triggers, pop ups, resends, Shopify, Facebook ads, look a like audiences and more.
Harvey Hodd From Blueprint Interview
Today we interviewed Harvey Hodd from Blueprint and learned more about his company and how they’re helping DTC brands grow revenue through SMS.
Cricut Website Review
We dive deep into the Cricut brand and look at ways they can improve their user experience. We also look at the tech stack, Facebook Ads, page speed, accessibility and more.
Victorinox Ecommerce Review
In episode 9 we review the famous brand, Victorinox. We look at their website, Facebook ads, tech/marketing stack, Google search results and Google trends.
Waterdrops Website Review
In this episode we review the waterdrops ecommerce website and look at what works and what could be improved. We also dive into the site speed, Google Shopping results and more.
Shoponomics: Jeff Byer Interview
We dive deep into marketing ecommerce with Jeff Byer and learn from his 25 plus years of experience in marketing and building websites. We cover Shopify, plugins, tactics, and more.
Growing Your Brand Through SMS Marketing
If done correctly SMS marketing can be one of your larger marketing channels and drive a significant amount of revenue for your D2C brand.
Shein DTC Deep Dive
In this episode we look at the Shein brand and reivew their website on desktop and mobile and provide insights on how to drive conversions. We also look at their Facebook & Instagram ads.
Top 10 Reasons To Work With An Ecommerce Marketing Agency
With over 2.14 billion people shopping online in 2021, it’s clear there have never been more online shoppers than there are today.
Marketing & Brand Audit: Allbirds
In this episode of Shoponomics we dive deep into the Allbirds brands and look at the user experience on the home page and a product page. We also look at their tech and marketing stack, Facebook ads, site speed and SEO.
DTC Marketing & Brand Audit: BarkBox
In episode 4 we dive into BarkBox, a monthly subscription service for pets. We look at the brand, website, tech/marketing stack, and their Facebook Ads. We also dive deep into the order form and copy.
D2C Ecommerce Marketing Strategies
When the COVID-19 pandemic first started, we saw more consumers than ever before turn to online shopping, leading to unprecedented growth for online shopping channels.
D2C Brand & Marketing Audit: Mammut
In this video we dive deep into the Mammut brand and look at what’s working and what could be improved. We also look at their social media profiles, user experience, marketing funnel and more.
Herschel D2C Brand Marketing Audit
In this episode of Shoponomics we review Herschel and look at mostly there strengths. We discuss the website user experience, Facebook Ads, Google Shopping, the tech/marketing stack and more.
Lululemon D2C Brand Marketing Audit
In this episode Daniel and Matt dive into the branding behind the biggest D2C brand in the world, Lululemon.
Why Attribution is a Serious Problem for Ecommerce Businesses
You know how difficult it is to attract paying customers to your ecommerce website. You might use half a dozen or more marketing channels to get the word out about your products or services.
Understanding Your Marketing Funnel: A Guide for Ecommerce Companies
If your ecommerce business is making sales, you likely have a marketing funnel. But that doesn’t mean your funnel is firing on all cylinders.
Open Rates Destroyed by iOS 15? Here’s How to Adapt Your Email Marketing Strategy
Apple shocked the marketing world when they released a new feature in iOS 15 called Mail Privacy Protection. Once enabled, the feature prevents tracking when emails are opened…
5 Key Metrics Every Ecommerce Business Should Be Tracking
If you ask any ecommerce business, they’ll stress the importance of understanding your metrics and KPIs (key performance indicators).
Why Your Ecommerce Business Needs Paid Ads to Succeed
Few marketing channels compare to PPC advertising and its ability to give you instant access to your target audience.
Conversion Rate Optimization 101: How You Can Increase Sales for Sustained Growth
Are you ready to make the most out of your traffic? Let’s explore the basics of what it takes to create a persuasive user experience.
The Power of Shopify: Why Shopify is the Ultimate Ecommerce Platform
Shopify is among the most popular ecommerce platforms on the planet, with approximately 1.7 million merchants relying on the platform to power their storefronts.