This question comes up all the time. What do I need to be doing to get my business more exposure online? Here’s a quick summary. Over the coming month I’ll be diving into each one of them.
- Establish a strong online presence: This can be done by creating a website, setting up social media profiles, and ensuring that your business is listed on popular online directories and maps.
- Optimize your website for search engines (SEO): Make sure that your website is easy to find by using keywords that describe your business and its products or services. Also, include meta descriptions and title tags to help search engines understand what your website is about.
- Utilize local SEO: To help your business get found by people in your local area, it’s important to include your business’s name, address, and phone number (NAP) on your website, as well as claiming your Google My Business listing.
- Encourage online reviews: Encourage your customers to leave positive reviews for your business on popular review sites like Google, Yelp, and TripAdvisor.
- Engage in online marketing: Utilize social media and online advertising platforms like Google Ads to reach potential customers and drive traffic to your website. You can also consider email marketing and content marketing to reach your target audience and build brand awareness.
Stay tuned for more. And if you need help with any of the above please reach out ASAP.