If done correctly SMS marketing can be one of your larger marketing channels and drive a significant amount of revenue for your D2C brand. In this guide we hope to give you a better understanding of how this channel works and how you can leverage it to grow your revenue.
What is SMS marketing?
SMS marketing is a direct response marketing channel that allows you to send text messages to your customers and prospects, for the sole purpose of promoting your brand and generating leads. People who agree to receive SMS messages from your business (by opting-in) are referred to as “subscribers”. Unlike cold calling or email spamming, SMS marketing is permission-based. This means that you’re only reaching people who want you to contact them.
You can use SMS marketing for both transactional messaging (delivery updates, confirmations, receipts etc.) as well as promotional messaging (special offers, discounts and coupons). Either way, mobile phones are always in hand. So whether it’s text message blasts or targeted campaigns based on customer data – you can be sure that by using this powerful relationship building tool; you will effectively grow your business!
How does SMS marketing work?
As a small business owner, you probably already know that marketing is vital for driving sales and growth. Your company needs to reach out to customers and create relationships with them—and the more people who sign up for your email list or SMS alerts, the better.
This article will teach you how to use SMS marketing to turn potential customers into brand advocates.
How to create an SMS marketing campaign
At this point, you’ll have a clear idea of what your goal is and the types of messages you want to send. Now it’s time to set up the campaign itself. Follow these steps:
- Make sure you have a good list of contacts to whom you can send your messages. Remember that all subscribers must opt-in to receive messages from your company before you can text them, which means that reaching out by any other means won’t work. If someone is interested in subscribing but hasn’t yet done so, ask for their phone number and then give them a call or shoot them an email letting them know how they can sign up.
- Decide how often you want to send out texts. For example, maybe once every couple of weeks? Or once a day? This will depend on the type of business you have and what works best for your customers and yourself (if possible, try testing out different frequencies). It may even make sense to vary between campaigns depending upon who they are targeted toward or what message they contain—for instance, if one week’s text is about an upcoming event while another week focuses more on general information about products/services offered by your company then sending these out at different intervals makes sense since people receiving these texts may be less likely than usual with regards
Benefits of SMS marketing
If you’re considering investing in SMS marketing, you probably already know all the reasons why it’s a great option for growing your brand. If you don’t, here are some quick facts about the benefits of texting as a marketing tool:
- It’s an easy way to stay on top of customers’ minds and remind them about your business.
- It’s an effective way to attract new customers—people who’ve signed up for text alerts have demonstrated that they’re interested in hearing from you.
- It has a high open rate compared to email, so it’s more likely that people will see your message.
SMS marketing is a great way to grow your business.
If you’re a small business owner, marketing is likely one of your main focuses right now. It can be difficult to know where to start with advertising your company and building an audience when there are so many different channels available. One thing’s for sure: staying in touch with your customers will help you keep them coming back time after time.
Take Action Today
Get a SMS campaign up and running today for your brand. We can help with the setup and manage the campaign if needed. Schedule a call with us to learn more about how SMS marketing can grow your brand.