Giving Yourself an Email Marketing Audit

Giving Yourself an Email Marketing Audit

Many businesses will periodically perform an email marketing audit to make sure that their emails are working the best they can. You may not even be aware when technical problems occur or if a certain format is not performing as well as you expecting. An email marketing audit can help you identify specific issues so that you can make the necessary adjustments in order to perfect your emails.

There are certain areas of email marketing that may be useful to look at during an audit. You can consider whether or not you have effective subject lines for your emails based on how many of your emails remain unread. If you have a low open rate then that could be a an issue to address by making more enticing subject lines that appeal to readers.

Another thing to look at during an email audit is how your sender name appears to readers. Does it look trustworthy or does it seem like spam? You should look at how the sender name is displayed and how the name impacts whether the emails are opened or not.

Other important aspects of an email marketing audit include personalizing more emails based by including the recipient’s name or sending specific emails based on their purchase history. You also need to make sure that the body of the email has effective copy that is increasing click rates, leads and sales. Content should be concise and compelling, urging the reader to take action.

One of the key elements of email marketing is having an effective call to action somewhere within the email. Your call to actions need to be clear and unique so that customers will read them and potentially click through. The goal of an email audit is to find ways to make adjustments that will get more customers to open and read emails and hopefully click through to your website to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Sending Your First Newsletter

Sending Your First Newsletter

Email marketing can be one of the most effective ways to communicate with customers and let them know about the important information that you want to share. A newsletter allows you to notify people about special new products, discounts, store events or anything that you want to tell them about your brand. Your very first newsletter can serve as a valuable introduction that will give people an idea of what to expect from your emails in the future.

When creating your first newsletter it is helpful to think about the visual appearance of the content and make sure that it conveys the right tone and is consistent with your brand. You can use the same color scheme, logo and general look for your website so that people can quickly recognize that the email came from you. It should look interesting and visually appealing so that people don’t end up deleting or skipping over the email because it seems boring.

Your first newsletter can include some introductory information, thanking the reader for signing up and giving them a general idea of what your company is and what you do. You should make sure that the information you convey is concise and direct, rather than long and rambling which could deter readers. It needs to also contain information that is useful to them and will keep them continuing to read your future emails.

Your newsletter should include some links either to your website, blog or any popular content that you think your readers would want to see. Most importantly it should advertise something and entice readers to buy or look at more products on your site. You can highlight a new product or a popular standby that you think will interest people.

When you send your first newsletter think about creating content that people will want to read and keep reading because it offers something useful for them.

Here are 7 Ways To Grow Your Email List!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 10 Powerful Testing Tools to Check a Landing Page

If you manage any of your Internet ventures with a specific goal in mind, you know the importance of landing pages. Getting email subscribers for your newsletters, traffic for your new blog, downloads for your ebook, or sales for your latest productivity hack courses – landing pages do it for you. But what makes some landing pages more successful at conversion than others?

Successful web entrepreneurs know that the secret of success with landing pages is – testing. Yes, with so many digital marketing tactics being tried out every day, and so many uncontrollable factors involved in how audiences interact with your landing pages, you can only rely on strong testing practices to know what works and do more of it. In this guide, we will cover 10 power-packed tools to help you check and test landing pages.

Google Analytics

Google Analytics

This is the cornerstone of all Internet-based analytics, with data fed to it directly from Google’s unimaginably vast pool of sources. Using Google Analytics is easy enough because there are detailed online tutorials available for all major functionalities it offers. For landing page A/B split testing, you will need to work with the Content Experiments feature. Here, you can create different split test page variants, and get advanced reporting for them. There’s no visual editor here, which is a bit of a letdown, but Google Analytics is free! You might also want to try the ‘Goals’ feature that lets you easily track business targets from your web assets.



For anybody ready to work with a paid split testing tool, Optimizely is a reasonable priced and feature rich option. With Optimizely, you can set up split tests for your landing page versions, and let the tool collect data and weave it into meaningful reports for you. Optimizely offers multivariate, split, and mobile testing, and showcases data in an easy-to-understand manner, so much so that you won’t even need basic data analytics knowledge to begin using it to maximum effect. The good part with Optimizely is that you can always upgrade and avail more advanced features as the data analytics and split testing requirements of your web brand increase. One downside is that you need to create passable landing pages on your own, as the tool doesn’t offer any support there. The easy and intuitive interface with a visual editor, however, makes it a sweet deal.

Visual Website Optimizer

Though pricey, Visual Website Optimizer is worth every penny you spend, courtesy the vast range of testing options it provides. A/B testing, advanced multivariate testing, Split URL testing conversion tracking, targeting, usability testing, and heat-maps and click-maps – that’s a whopping collection of testing functionalities. A great part of Visual Website Optimizer is that it offers you some pretty smart idea generation features that can help beginners think creatively about the kind of split tests they can carry out for their landing pages. If you anticipate quick growth in your web traffic, or already have substantial traffic (more than 1,000 visitors every month), it’s time you considered a wholesome testing suite such as Visual Website Optimizer.



The tools we discussed till now are a lot more than landing page testing tools, whereas Unbounce is focused on landing pages. With 80+ optimized pre-designed landing page templates, beginners are absolutely going to love this tool. All presets are engineered specifically to improve conversions. Of course, on top of that is the A/B testing interface of Unbounce. Plus, you get some basic metrics to interpret the split test data, along with peripheral tools in higher priced subscriptions. Unbounce has clear goal – help beginners create and split test conversion-optimized landing pages; it achieves its goals like a pro.



KISSmetrics is one of the leading testing tools available for digital marketers, offering insight on customer interaction with websites like no other tool. Its super flexible data reporting options make it a powerful analytics engine for all kinds of digital brands. KISSmetrics is also a lot about the human side of data and captures invaluable data and metrics related to the entire customer journey across web pages, websites, and platforms. With KISSmetrics, you can carry out advanced split testing for all your landing pages, and connect the data to real people. It’s also pretty easy to integrate with other software, and hence a favorite of digital marketers already aligned with the idea of automation tools.



This Ruby on Rails split testing framework is available as a plugin and can test behavioral differences across web pages using a single line of code. The analysis is fast, and it can make measurements for statistical significance across all kinds of tests. The A/B tests are defined in the code of the landing pages, and hence there’ no setup or configuration needed. With A/Bingo, you can create your own multivariate testing dashboard, or use the one it provides by default. The best part – it’s free tool.



Specializing in click tracking, CrazyEgg helps you make sense of user behavior when they visit their website and interact with your landing page. The tool is particularly recommended for marketers with a liking for easy to consume visual representations of data. CrazyEgg offers its analytics reports in 6 visually enriched formats, helping business owners understand how exactly visitors engage with their landing pages. It’s a pretty reasonably priced and simplistic entry level landing page testing tool for beginners.

Five Second Tests

Five Second Tests

This tool helps you understand as to what attracts the audiences about your landing pages in the first 5 seconds of their interaction with the page. Users control settings like the number of respondents needed for the test, apart from options such as click test, preference test, navigation flow test, etc. All you need to start is upload an image, set the test up, get the custom URL, and share it with test instructions. This is a pretty cool tool to use in conjugation with one of the more data-centric tools described above.

Convert Experiment

Convert Experiment

This tool brings together advanced multi-domain A/B testing and multivariate testing along with detailed reports to help you make sense of the massive data. Plus, there are JavaScript, CSS, and jQuery development tools in the package. Use easy style sheet editing for intuitive content experiments, in conjugation with the easy to use visual editor. You can test landing pages, product pages, and any other web pages using a JavaScript code snippet that allows for easy integration. In addition, you get complete test setting controls such as conversion tracking, test durations, traffic allocation, behavioral and segment tracking, automatic bounce measurements, and engagement evaluations.


Convert Experiment

Pretty much like the Convert Experiment tool we discussed above, Maxymiser lets you easily set up basic split tests or advanced multivariate tests for landing pages. The visual editor is breezy to work with and helps you create tests on the fly. A superb feature is that it lets you remove poor performing variables from your testing scope and brings in powerful insights that can be applied to segmentation of audiences. It uses your CRM data to create unique personalities for each website visitor. This one’s for digital marketers looking for advanced landing page testing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 10 Email Marketing Tips

Top 10 Email Marketing Tips

There are plenty of different options for online marketing strategies but one of the most direct and useful is through email marketing. Reaching customers through email can give you the opportunity to communicate the information that you want them to know in a format that they are more likely to respond to.

However, it is important to tailor your email marketing strategies so that your emails get read and are not ignored.

Here are some helpful email marketing tips so you can get the most out of your email campaigns-

1. Keep Building Your Subscriber List

Even if you have a good amount of clients or loyal customers to get started, you should always continue to add to your email list. It can be very simple to keep gathering more emails by offering a signup feature on your website, blog and anywhere else you can add a subscription form. Collecting more subscribers increases your chances of getting positive responses every time you launch an email campaign.

2. Personalize Emails to Connect

Email marketing is often more effective when it is catered specifically to each customer so that they feel unique and valuable to you. Customers want to be acknowledged so including their name in the subject or somewhere in the body of the email can make them more likely to read. You can also tailor your content based on what each customer is interested in or what they have purchased in the past.

3. Use Enticing Subject Lines

In addition to adding the customer’s name, the subject line should also include some element that encourages people to open the email and read the content. You should use subject lines to both speak to readers directly and offer them something that will make you stand out from other emails. This could be a special discount, free shipping or new products that will particularly interest them.

4. Create Targeted Content

Part of personalizing emails includes writing content for specific demographics that will uniquely appeal to them. You can segment your email lists to certain groups so that you can tailor the message to resonate with them. Using only one type of content for everyone is much less effective because it may not interest every demographic in your customer base.

5. Be Entertaining

People want their emails to be useful but they are also persuaded by content that is entertaining, funny and quirky. If you take yourself too seriously and create dry or boring content for your emails then people will quickly start ignoring them. You can be conversational and use humor to make your company seem more human and less salesy to readers.

6. Keep Track of When People Unsubscribe

In order to minimize how many customers you lose it is a good idea to pay attention to when and why people unsubscribe from your email list. In order for readers to unsubscribe you can include a survey that asks them the specific reason why they are leaving. You can also analyze what types of content tend to cause people to respond positively or negatively so that you can adjust your campaign accordingly.

7. Include Links and Calls to Action

You want your emails to communicate something important to readers but you also want to get them to respond, be involved and potentially by something. Many of your emails should include an interesting link or a call to action so that you can increase traffic to your site and get more people to view your products. You can use promotional text and a visually striking button to get people to click through to your site instead of just reading and forgetting your email.

8. Adjust to Seasons, Holidays and Time of Year

You want your emails to seem relevant and timely instead of generic so it is important to create content based on what is happening in that moment. You can create special holiday emails, summer or winter themes or relate to something going on in the particular time of year.

9. Make Emails Mobile Friendly

Most people check their email on the go so it is important to make sure that your email campaigns look great and function well on smartphones. Emails should be optimized for mobile phones so that you avoid missing out on those clicks.

10. Test and Analyze Data

Email campaigns can become more effective over time if you put in some effort in testing your emails,reviewing and tracking data. You need to know if your emails are effective and have a better idea of what’s working and what’s not. Looking at data can take some of the guesswork out of creating content that will get people reading and visiting your site with every email.

Email marketing campaigns are more effective when you tailor them to what your audience wants to read. Following some of these tips can help you generate more success with your emails.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

7 Ways To Grow Your Email List

7 Tips for Getting New Email SubscribersYour email marketing strategy is only effective if you are reaching new customers and getting more people to opt-in to read the content you send out. Getting new subscribers every day is crucial to counteract any losses through unsubscribers or people changing their email addresses. How do you increase the number of people subscribing to your email list?

  1. Include a Call to Action in Email Signature

Any time you send out an email it is an opportunity to get another subscription to your list. If you include a hyperlinked call-to-action button in your email signature, any recipient can turn into a subscriber. The link you include in your signature could point to a landing page or your home page where you have your opt-in form for people to type in their email.

  1. Use a Simple Opt-in Form on your Site

When a customer sees your opt-in form asking them to subscribe to your email list, it should be as quick and straightforward as possible. You should minimize the number of clicks that it takes to get to the opt-in form by placing it in the sidebar. You can also use scripting to make sure any text in the box such as “enter your email address” disappears as soon as the user clicks in it to start typing.

Avoid asking for any extra information such as the user’s name, birthday or anything else aside from their email address. Most of the time you don’t need any other information and it can deter people from signing up. Make your opt-in as simple as you can so that people don’t think twice about typing in their email.

  1. Offer Some Incentive to New Subscribers

One of the easiest ways to entice people to sign up for your email list is to offer them a deal or some kind of incentive to subscribe. You can offer them something useful like a free ebook with helpful information, a free trial of one of your products or exclusive access to content like a video they can’t see anywhere else. Any type of incentive can help boost your number of subscribers pretty quickly.

  1. Promote Your Email List on Social Media

If you have an opt-in form on your main website but don’t mention it on social media then you are missing out on a lot of potential subscribers. You can include links to your landing page in your bio on Twitter or pin a tweet with a link to your email magnet. Pinning a tweet makes it the first tweet that people see when they look at your page.

You can use the same strategy on Facebook by pinning a post that includes a link to sign up for your email list to the top of your page. A pinned Facebook post is highly visible and is going to get more engagement than a normal post which could result in more email subscribers.

  1. Improve Your Button Copy and Appearance

If you have a call-to-action button that you use for people to click and sign up for your email list you should consider whether it needs to be updated. The color, appearance and copy written on the button can all have an effect on whether people respond to it. Use a color that stands out from the rest of the page and makes the button look appealing.

If your button uses generic copy such as “subscribe” or “sign up” you may be missing some of the appeal that can pull in more subscribers. If you are including an incentive for subscribing you can mention it in the button copy such as “start my free trial” or “send me my ebook”. Including first person pronouns and personalized words like “my” leads people to click more often than generic terms.

  1. Use an Opt-in Form When Users Exit

Whenever people leave your site there is a strong possibility that they will never return. To avoid losing these customers you can draw them back in by prompting them to subscribe as they click off of your page. This is done using exit-intent technology that detects user behavior shows them an opt-in form whenever they are about to leave your site.

  1. Include Sharing and Forwarding Functionality

If people find your email newsletter interesting and useful, it might help to encourage them to share it with their friends. Including “forward to a friend” functionality will make it easy for people to send the newsletter to others. Make sure that they can click a link to compose their message online and send it directly.

Some email providers make it possible for people to share your newsletter directly to social networks. Look for any ways that make it easier for people to share your emails with friends so that more people find out about your newsletters and decide to subscribe themselves.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Things You Need To Know About Email Marketing

 5 Things You Need To Know About Email MarketingEmail marketing is a great way to connect directly with customers or potential customers by sending them messages straight to their inbox. What makes email marketing so effective is the fact that you are for the most part speaking directly to people who have already purchased something from you in the past or have previously been interested in your company. If you aren’t doing any email marketing right now then you might want to consider starting an email campaign to see some great results.

Whether you are new to email marketing or have had some experience with it, there are a few things you should focus on as you create a new campaign. Here are five things that can help you improve your email marketing strategy and get your messages read by customers.

1. Personalization Can Lead to Better Results
Recent marketing studies have shown that emails with personalized subject lines are 26% more likely to be opened. You can also tailor your ads and send emails to a specific group by segmenting your email list based on feedback and sales.

An easy way to begin personalization is by changing your email list sign up forms to include the customer’s name, gender, or particular interests. That way you can send emails about the types of products the customer is more likely to buy such as sending men’s styles to men and women’s styles to women for example.

You can begin to segment your email list based on the categories of customers you have available. You might make a separate list for customers based on how much they have spent on your website and their past purchases, their location, age, gender, job title and interests.

2. Timing is Important
In order to get the best response rate from your email marketing campaign, you might also think about when you are sending out your emails. Your customers’ inboxes may be flooded with emails at certain times of the day or they may not be checking their email at that time and your message simply gets buried.

In order to get your emails read you will need to plan out the best times to send out your most important messages. Typically, people check their email in the morning during the working week but marketing studies have shown that click through rates are actually higher at night after 8pm. You can send your own test emails and analyze the results to figure out when certain emails are more likely to be opened.

3. Messages Need a Call to Action
Even if your goal is simply to get certain information out there and make sure customers are reading your newsletters, you will benefit the most by including some type of call to action. People need to know what they can do with the information that you are giving them in the email so that they can respond right away.

Your call to action could include a link directly to buying a product, subscribing for a service or providing personal information to access a special offer. If your call to action includes a link then you need to make sure that you have the right kind of landing page that is directly related to your email message. Customers may give up or lose interest if they have to look through your website to find the relevant information.

4. Compelling Content is More Effective
Every time you get involved in an email campaign you need to make sure that you have compelling and well-written content at the core. This includes the subject line and the text of the message so that both are able to capture the viewer’s attention while also communicating important information.

The subject line should use actionable language that makes it clear what the user can actually do with the information you are giving them. It should compel them to open the email by making it clear what the message is about so that they don’t assume it’s something they can discard.

It is very important for the body of your email message to line up exactly with what you are promising in the subject line to improve click through rates. Clarity is the most important thing to consider in your message so that the information is brief, to the point but still appealing to the reader.

5. Images Can Help Increase Impact
While the most important part of your email message is relevant content, in certain cases including images can make the information more effective. Images help add context and help readers visualize the ideas presented in the message.

Not all email marketing campaigns need to include images, but they can be helpful and necessary when you want to showcase certain products or highlight key information. As long as you avoid adding too many images which can clutter the message, they will bring power to your email marketing strategy.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top Email Marketing Strategies

Business Related Email Concept ShotWhile email may seem like a more traditional type of marketing compared with the hype of social media and other tools, email marketing is still alive and well in 2016. Marketing directly to interested customers through email newsletters can prove to be a valuable resource that can keep them connected to you and allow you to share the information you want them to hear. When you have a plan in mind as well as rich and interesting content you can gain a lot from your email marketing strategy. Setting up a newsletter template with a theme and varying content on a predictable schedule can be an effective way to reach people on a regular basis.

Content and Mobile Use

One of the important things to keep in mind when working on your email marketing campaign is to personalize the messages you send out based on your customer’s demographics and buying habits so that you are communicating directly to them. Think about your target market and how to overcome any obstacles that prevent them from buying. You should collect as much information as you can through helpful tracking tools and customer surveys so that you understand all of your customers’ needs and cater to them appropriately. Another important strategy when it comes to email marketing is optimizing your newsletters for mobile use. Most customers take their shopping experience with them on the go so your emails must use a simple layout that translates well onto a smart phone. An email that is too complicated will not load well and you risk people unsubscribing due to technical issues.

Choosing Topics and Tracking Results

When you are sending out marketing newsletters it is crucial to think about content and creating quality information that is useful to readers. Emails that are too “salesy” are likely to be ignored but educational topics that are full of helpful tips are something that customers are more inclined to take the time to read. Topics for email newsletters should be closely related to your products or services but also provide information that is universal. Content that addresses the concerns which most affect your customers will be more appreciated than an email simply asking them to buy something.

The final strategy that can help improve your email marketing campaign is using tracking techniques so that you know what works and what doesn’t. Determining the level of reader engagement through your email newsletters can help you gauge how to alter or tailor your emails to better suit your audience. Tracking to find out if customers are opening your emails, clicking on links, sharing, responding or even unsubscribing can give you a better idea of how effective your current campaign may be. Making adjustments and tracking their effects can be a great way to fine-tune your newsletters so that they are getting the results that you want for your company.


Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Mix It Up: Social, Email Marketing and More

marketing mixAccording to a survey by Pitney Bowes, 76% of small businesses believe that their ideal marketing mix should include a combination of both physical and digital communication.

A marketing mix is usually made up of 4 P’s:
Product, price, promotion and place.

The emphasis on this term is mix – meaning that there is no “right” combination of marketing methods. But the frantic nature of a  “mix up” is not always a bad thing. In the business world, it allows you to reach a different/wider range of customers.

Businesses Get Social

The popularity of social media marketing doesn’t mean that it is replacing all traditional forms of marketing but rather, complementing them. After all, small businesses can’t expect to find success by just using one marketing channel. That would be like having a website without SEO or PPC. Or distributing promotions without a website or customer service!

While social media serves as a great starting point for businesses to introduce themselves to customers, a small business cannot expect to succeed by solely relying on this channel. This will mean that you leave other customers behind. You’ll be surprised at the amount of customers who still rely on physical coupons, emails and even Yellow Pages listings!

Co-existing Marketing Channels

58% of small businesses in this survey use multi-channel marketing. While a slight majority of the businesses are optimizing their use of different marketing channels, that number may grow as owners see more options and opportunities available. The survey also suggests that 72% of small businesses would do more for marketing their business if they had the right tools for managing customer communication.

What are you waiting for? Take a look at our FREE whitepapers for a better idea of what you can do to help your business get found by using different marketing strategies.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Carmageddon & More for Your Targeted Email Campaign

If you live in or around Los Angeles, CONGRATS – you’ve survived Carmageddon! All weeklong, businesses big and small tried to capitalize on this event, from JetBlue’s limited $4 flights to local Pasadena eateries advertising $4.05 specials.

This email above from Amazon is just another example of a retailer trying to solve a problem customers faced this weekend: finding a source of entertainment. They are also doing a clever job of targeting by relating to the customer and relevant events that are happening around the. It makes sense that most people would try to avoid the freeways this weekend so retailers tried to entice them to do other things that didn’t involve traveling far. Or in Amazon’s case, involving any travel at all!

Why Choose Email?
Email has been and continues to be a strong source of marketing for businesses. Studies show that since last year: more emails are being sent, email unsubscribe rates have dropped and bounce rates have also declined.

Take a look at column one in this chart and you’ll see why other small business owners use email marketing campaigns: owners felt that email marketing was cost effective and that it had a high rate of response and sales in comparison to other marketing methods.

The Goal of Targeted Emails
In the end, you’ll want to remind customers that you have a solution to their problem. Establish a clear message (the shorter, the better) and make it easy for the customer to respond or take action.
If you’d like to learn more about the benefits of email marketing for your small business, make sure to contact us today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Email’s Not Dead

The topic of yesterday’s webinar was social media and email marketing presented by Peggy Hatch with Blaine Mathieu. With the emerging world of social media, email marketing efforts can easily get left behind. While there are problems with email marketing, the solution may lie in combining it with social media efforts.

The Problem with Email
My favorite point that Blaine brought up was the email is the first form of social media. Remember how excited the world was when email peaked? Who could forget the classic, You’ve Got Mail? After all, when we want to share something with friends or family, a majority of us jump to email. According to marketing studies, only 22% of internet users use social media sites to share, while a majority still rely on email. When utilizing email for marketing campaigns, marketers have problems knowing where to start and how to properly integrate email into their overall efforts.

Social Media Sharing is the Answer
According to researchers, social media is not slowing. the growth of social media is not slowing. In fact, 8 out of 10 marketers agree that these sites are a great place to extend their reach. Why not create a dynamic duo of social media and email marketing? In a simple but effective example, Mabel & Zora sees sharing opportunities in their email campaigns. In all their emails, they provide social sharing opportunities where users can share with their friends. Maybe this means posting a coupon deal on their Facebook. In turn, their friends can share with their own network via Twitter, blogs, etc. As this webinar showed, the reach of email is wide reaching. Marketers can benefit from incorporating social media efforts in their emails and users will get an enhanced experience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.