Yes Huge Brands are Using Tumblr and You Should Too

Yes Huge Brands are Using Tumblr and You Should Too

Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Basic Social Media Post Checklist

Basic Social Media Post Checklist

The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to have certain strategies in place to get a higher engagement rate.

These are some guidelines for how to put together an effective social media post.

Use Attention Grabbing Headlines

You need to give users something that they will be immediately drawn to through your headline. You can use tricks like promising a specific benefit, asking a question to get more interaction, creating a sense of urgency and triggering curiosity or emotion.

Include Hashtags

It is important with social media posts to include hashtags because they can increase the visibility of the post based on popular topics. More people are likely to see your post if you include a clickable hashtag that they can look through and see your content.

Use Quotes to Provide Compelling Ideas

Many effective social media posts incorporate quotes that provide people with information, inspiration or knowledge. Quotes from a known expert can be especially compelling because people will want to hear their insight on certain subjects related to your brand. Including an image or graphic can make quotes stand out and catch users’ attention.

Create Highly Visual Posts

When it comes to social media, images can be critical because visual posts tend to get more engagement, shares and clicks. Even if you are posting an article it can be helpful for the featured image from the article to appear within the post. The images that you include in your posts can quickly get more of a response than simply adding text.

There are many other ways to improve your social media posts but these are some of the most essential elements to focus on as a basic checklist for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Digital Media Jargon and Vocab Cheat Sheet

 

Digital Media Jargon and Vocab Cheat SheetThe world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you make sense of digital media as you start to learn more about how to advertise and produce content online. Here are some important terms to know:

Conversion– When a user online successfully completes an action on your website. Usually it means that a customer has bought something from your website but it could also mean that they have downloaded or read something.

Engagement- This term is important in relation to social media websites because it is a way to quantify how often people are interacting with your post. Engagement means communication with social media users through comments, likes or shares.

Influence/Influencer – An influencer is usually someone who has a large following on their channel, lots of engagement and who is considered an expert in their brand. It is often someone in a niche market who can influence their followers to try out or buy certain products that they recommend.

Click through Rate- When purchasing a paid advertisement, the click through rate refers to the number of clicks your ad receives divided by the number of times your ad is shown in search engines. It is a good indicator of how relevant your ad is and gauge its overall success.

ROI- In digital marketing, ROI stands for “return on investment” and simply refers to how much money you make after your initial investment on an advertisement. If you make twice as much money as you spent on an advertisement then that is considered 100% ROI. The higher the ROI percentage the more successful you can consider that ad investment to be.

There are many other keywords to learn in the realm of digital media but these can help you understand the basics of social media, SEO and paid ads online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Kind of Content Marketing Is Your Business Interested in?

Content marketing is certainly the buzz word for 2018. But when it comes to narrowing it down, do you know what’s best for your business strategy? Take a look at some things Emarketed can help you with today:

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Infographics

A picture says a thousand words and an infographic is more than just a shareable image. An infographic presents information in an appealing, visual manner by using a creative combination of carefully curated content, facts and images. A good infographic has a sense of purpose and flows in a way that easily makes sense to readers. It’s hard to think of an infographic as a driving force behind content creation, but it is certainly a powerful tool that can be helpful once combined with social media.

Read more about out infographics here: https://www.emarketed.com/marketing-infographics

Video Marketing

With advances in technology, almost anyone can use video marketing to their advantage. The goal is to tell a story and convey the human side of your business. Put your best foot, and face, forward and our video marketing team will help produce and develop the best videos to fit your business needs. Once again, you can leverage video as a platform to introduce, educate and even entertain. Video is definitely a must-have for 2018.

Email Newsletters

Providing interested customers with high quality content from a regular newsletter is an effective way to communicate. The “hook” is the easy part, as they’ve already opted-in and are expecting information from your business. The next part is to keep their interest and give them something to look forward to. This can come in the form of coupons, neighborhood news, important stories and just generally, helpful information. Newsletters may seem old-fashioned compared to all the other things out there but it’s certainly tried and true for most businesses. Looking at email newsletters as a source of creative content creation gives you something else to work on instead of depending solely on your website.

Social Media

While social media marketing is often seen as the connection between content and the audience, it’s time to look at it in a different light – as the source of content creation itself. If you don’t think this is possible, take a look at Instagram and Pinterest accounts. These updates/posts almost always rely on a quick and new source of content generation. Although the lifespan of this content generally doesn’t last as long, it’s another area to grow your business in. Social media sites such as these allow businesses to think outside of the box when it comes to creating new content.

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Let Us Know

Content is king and by now, you should know that we don’t just mean written content. There’s so much more out there for your business to explore. Let us know what you’re going to concentrate on for this coming year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are Social Media Influencers Right for My Brand?

Are Social Media Influencers Right for My Brand?

One of the more recent trends in marketing that has become a staple for businesses online is the use of social media influencers to recommend and sell products. Building an audience on social media can be difficult for struggling brands that need to get the word out about what they do. Social media influencers provide an outlet for businesses to more easily reach people on social media platforms such as Facebook, YouTube and Instagram.

Some brands might see social media influencers and the impact they have but wonder whether it will really work for them. Do social media influencers work for every type of brand? It is in fact possible to find the right influencer for your brand as long as you know who your target audience is and where to find them.

The myth that social media influencers and the platforms they use are only for millennial audiences is not true. Older generations use social media and can also be influenced by recommendations online but you need to find the place where your demographic “hangs out”. Social media influencers can have a tremendous impact on your brand if you use them to your advantage.

Understanding Social Media Influencers

The reason businesses are so interested in social media influencers is that they often speak directly to a large audience online. Influencers have built up their own following simply by being themselves and creating interesting content that people want to see. Their followers tend to listen to what they say and trust in their taste because it always comes across as completely genuine.

Even though followers of an influencer may feel that this person recommends products based on their own positive experience, the reality is that many are paid to promote certain brands. However, people see them as an authority in their field of influence and because of their existing relationship with their audience, influencers can have an affect on people’s purchase decisions. Social media influencers have a larger than normal following, but also usually have a niche audience that they are speaking to.

A common and increasingly popular example of a social media influencer is the “beauty guru”. This is a person on YouTube or Instagram that has been recognize by their followers as having special knowledge or expertise in makeup or beauty related products. They often test out new products, create tutorials or find creative ways to review or talk about beauty items.

Social media influencers exist in all kinds of different niches and as long as they are seen as an authority on a certain topic, people will be influenced by what they say. An influencer could be a celebrity, an industry expert, a content creator or just everyday people that become well-known online. No matter what type of brand you have, there is most likely an influencer that can help you promote your products or services.

Identifying the Right Influencer

How do you find an influencer that works for your brand? The first thing to think about when looking for a social media influencer is what you consider to be your brand message. You need to know beforehand what you want to say about your brand and what you want people to know.

In addition to developing your brand message you also need to know who your target audience is and what kinds of things they are looking for. Your target audience needs to be both people you want to reach and those who are more likely to be interested in purchasing your products. You don’t want to waste effort marketing to an audience that would have no need or no interest in your brand.

Once you have a better idea of your target audience you will need to find an influencer that has many followers in that audience. This doesn’t mean looking for an influencer with the most followers but looking for someone that matches your brand the most and speaks to the right demographic. Your influencer should share a similar message to your brand and an audience that is more likely to buy from you.

A great way to start looking for effective influencers is finding people that already like and mention your brand online. When someone genuinely loves your company their message is going to feel more authentic to followers and they won’t see it as an advertisement. If they are already interested in your brand then it is more likely they are good fit as far as their message and the type of content they create.

When you find the right social media influencer you will be able to have a direct channel to communicate with your target audience. Start developing relationships with social media influencers now so that you can create more loyal fans online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How New Facebook Changes Could Impact Social Media Marketing

How New Facebook Changes Could Impact Social Media Marketing

Recently Mark Zuckerberg, the owner of Facebook announced that he would change the site’s algorithm to begin to promote more personal content rather than news or other types of posts. That means that the average facebook user will see more posts from family and friends in their newsfeed and less from brand posts with few comments. Facebook has stated that this algorithm change will have no direct impact on how advertising works on the site but businesses are expecting some definite changes in their organic reach.

New Facebook regulations on data could mean that Facebook users will see less material from media outlets and businesses that show up organically in their newsfeed. Brands that typically rely on their organic social media marketing practices may have to focus more on other strategies or adjust their techniques in order for followers to see their posts as often as they would like. Some are predicting that social media influencers will be more important than ever in order to get the word out about new products on Facebook.

Brands can benefit from learning more about the new algorithm, how it affects an individual Facebook user’s newsfeed and what they can do to counteract any negative effect it will have on their social media marketing. It would be a mistake to assume that the changes won’t have any impact on your marketing plan because you could begin to see a drop in organic reach. Putting your social media efforts into a variety of different strategies can help prevent the change from drastically affecting your brand.

Social Media Newsfeed Changes

Zuckerberg’s intention with changing the Facebook algorithm was to minimize that amount of fake news articles that had been circulating on the website and causing deep political rifts online. Facebook at one point had these type of news articles getting the most shares and engagement in a way that reinforced people’s existing beliefs. Zuckerberg made the algorithm change in spite of the risk of losing short term user engagement so that friends and family would interact with each other instead of sharing divisive content.

While the algorithm will be great for personal interaction, it may be problematic for businesses that are hoping to reach people organically. People on Facebook will see less posts from businesses they follow if they are not paid ads and are simply natural posts. Instagram is also starting to use an algorithm that looks similar to Facebook’s so it is likely that social media sites will show less organic content from brands and businesses and more from friends and family as the year progresses.

The good news is that influencer posts won’t be affected as much as brand posts because social media influencers are posting with their own personal account. Even though they are promoting various products, they are also normal people that Facebook and Instagram won’t recognize as a business. It will become more important than ever for brands to partner with social media influencers who can get their content seen by a bigger audience online.

New Marketing Impact

In the past, sites like Facebook and Instagram presented content in chronological order but with changes in algorithms over the past few years the sites have more control over what content is viewed by users. The algorithm Facebook introduced in 2016 as well as this new algorithm both are designed to limit the organic reach of certain pages. It means that businesses need to focus more on paid ads in order to have their content seen by a large audience.

Companies that focus more of their marketing strategies on paid ads as well as influencer marketing will not be impacted as much by the algorithm change. Businesses with an existing understanding and relationships with influencers will probably see their marketing strategies succeed. Facebook has made no changes to paid ads and will allow brands to purchase advertisements that are guaranteed to be seen in a user news feed.

It will be a good time this year for brands that have no experience with influencers to become more familiar with how the system works. It is important to figure out what your brand’s niche is and which influencer has a lot of existing followers in that niche. The influencer needs to be able to blend your brand or product narrative seamlessly with their own in order for you to see the most benefit.

Even though it might be alarming to businesses to discover that their organic reach is likely to take a big loss, it doesn’t mean that social media marketing will be much more complicated or less effective. It simply means adjusting where you focus your marketing strategies and taking the new algorithm into account. As long as you are aware of how the algorithm works you can use the right kind of marketing tools to keep boosting your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Tips for Interacting with Customers on Social Media

 

5 Tips for Interacting with Customers on Social MediaIn the marketing world today social media is bigger and more important than ever before. Brands need to have a great social media presence and a part of that is making sure that you connect and engage with customers so that they remain loyal and interested in what your company is doing. People online expect great customer service along with interesting and engaging content which means interacting with customers whenever you can.

Interacting with customers can mean responding to comments, re-posting their content or having a conversation online through direct messaging. Customers want their voice to be heard especially if they have questions, concerns or issues with your brand. Even light jokes or humor can be a great way to connect with customers so that they have a positive image of your brand.

Customer interaction on social media can be a crucial aspect of marketing. Here are 5 tips for interacting with customers online-

1. Be Prepared to Always Respond

If people online want to communicate with a brand you need to make sure that you are always available to respond to them. Make sure to have social media staff that can read comments and write an appropriate response in a short amount of time. Customers don’t like being ignored and will be more interested in a brand if they can communicate with them in a timely way.

2. Have an Official Response for Major Concerns

Even though many of your interactions with customers will be positive, at times there will be genuine issues that you need to address. When customers have complaints or major concerns about your product or service you will need to respond in an appropriate way. If you have an official response prepared for these situations you are less likely to deal with too much backlash.

The most important thing is letting customers know that their concerns are being heard when they have questions, a complaint or are alerting the company about a particular issue. You should have a response that directs the customers to more information so that they can have a better understanding of the issue and how to deal with it. Having a prepared response can make it easier to respond quickly and efficiently to each customer so that they aren’t waiting too long for an answer.

3. Post User-Generated Content

Aside from responding directly to comments, there are other more creative ways to interact with customers that will keep them engaged and boost the positive opinion of their brand. Posting content that users have created can get people more involved in your social media site and excited about your company. When your content is created by customers it makes them feel that they are part of the topic and add value to your brand.

An easy way to find user-generated content is to hold a contest asking followers to post photos with your product and provide a prize for the best photo. This not only gets people to know your brand better but it also gives them incentive to share photos of your products and spread the word about the company. Followers will have more of a reason to love your brand and connect with you.

4. Avoid too Much Promotional Content

In order to get users to engage and interact more with your brand it is helpful to avoid making every post about self-promotion. Obviously the goal of social media is to promote new products and market your brand but followers will get bored and lose interest in your page if it is too heavily promotional. You will need to be more creative and conversational to get people to respond positively to the content that you post.

You can create posts that simply ask questions, talk about life matters, or discuss current events so that content is not always focused on selling something. Sparking a conversation is the best way to get people to interact with you and remember your brand. As you attract more people through engaging content you can add in the occasional promotional post to push your products as well.

5. Track Your Interactions and Look for Patterns

An important part of social media is making sure to analyze the results of everything you do to see what works and what doesn’t. Take the time to track the kinds of interactions you have with customers to see what gets the best response. Keeping track can also help you ensure that you are always responding to customer concerns and don’t leave any question unanswered.

Analyzing which posts performed the best and which comments got the most positive response can help you tailor your social media presence. You will be able to learn how to adjust your technique and get the most out of your interactions online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Importance of Social Media for Your Brand

The Importance of Social Media for Your Brand

There are now many facets to marketing your business online and one strategy that continues to grow is social media. More people than ever are joining social media sites and the amount of people using them daily is only expected to keep growing. Social media is not just a place for friends to connect anymore, it represents a huge opportunity for businesses to build their brand and reach a bigger audience.

Because social media has become so important for businesses, ignoring sites like Facebook and Twitter is not really an option anymore if you want to stay competitive in your industry. If people on these sites are more familiar with your competitors because of their social media marketing tactics then you are probably missing out on a lot of key demographics. Marketing on social media is not just a matter of moving with new trends, it is simply a means to communicate in the place where your target audience hangs out.

Engaging with Your Audience

Social media is a very useful marketing tool because it allows you to actually interact with your audience, gauge their interest in your products and your content while also letting you tailor your marketing strategies to what they want to see. Using social media can also help you provide better customer service to your audience which can build up your reputation and create loyal followers. Building up a positive image of your brand on social media can make your overall marketing strategy much easier.

One of the biggest reasons to get your brand active on social media is that your customers will expect you to be available on these sites so that they can learn more about your company. They also expect you to answer their questions and listen to their feedback. There are now millions of businesses using social media sites and not having your brand available on sites like Facebook could mean missing out on a huge audience.

Using Social Media for Ad Campaigns

A major benefit of getting your brand on social media is that you can create tailored and highly focused ad campaigns to market to specific groups. Most social media platforms offer their own paid advertising service such as Facebook Ads and Instagram Ads. These ad services are becoming more important to businesses as they experience a significant boost whenever they launch a social media campaign.

Social media ads make sense for businesses because they are much cheaper than more traditional advertising methods such as tv, radio and print media. You are also able to create your own free promotional posts for organic growth as often as you want. In other words, you can run social media ad campaigns periodically but post regular content on the site to save money.

What makes these ad campaigns especially desirable for businesses is the chance to tailor them to a specific audience through targeted reach strategies. You can show the ad to only certain demographics in order to increase conversions and get a better return. Other types of advertising can be wasteful because they are created for everyone and are often just a shot in the dark in terms of gaining people’s interest.

Another reason social media ad campaigns are helpful is that they provide real time analysis of how your campaigns are performing. You can gauge how much your audience is view and interacting with your ads to make sure you are getting a positive response. You will be able to constantly keep track of how well your ad is doing and find ways to tailor it so that you eventually get the type of results that you are looking for.

Building Brand Awareness

Even if you aren’t using social media ad campaigns very often, simply being involved on social media will help you build brand awareness. Most business leaders agree that social media has a definite impact on people’s familiarity and image of a brand. With social media you are in control of your brand image, can communicate with people and get direct feedback on how people see your brand.

You can use social media to start to build a more loyal following of people who know and love your brand. They might share your content with friends and mention you online so that your positive reputation continues to build. The more that you engage in conversations with people and share valuable content, the more you will be able to build up your brand awareness.

If you haven’t spend much time on social media, it is never too late to start working on your site and launching ad campaigns to get the ball rolling. Once you create a social media strategy you will be able to tailor your content based on your immediate results. The more time you spend on your social media platforms the more you will experience the benefits.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.