New Social Media Platforms Coming in 2019

New Social Media Platforms Coming in 2019

While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different outlets to connect and businesses new opportunities to market to specific groups. Watching out for the social media sites that start to gain popularity can keep you ahead of the game.

Amazon now offers its own social media platform called Amazon Spark that provides users with a feed of stories and images from Amazon customers. They receive personalized content based on their interests and shop for products while interacting with others on the platform. Users must be prime members to use the site and need to make a minimum amount of purchases.

There are new short video apps and platforms including Lasso and Facecast which allow users to post short content or live stream videos. Lasso focuses mainly on short videos that users can create with different filters and effects while Facecast also has live streams and live video chats as well. Both allow you to view popular videos and meet people with common interests.

Another social media platform called Kik focuses more on messaging and interacting than sharing media content. Kik offers users more privacy than other types of messaging services like on Facebook or Snapchat. Users don’t need a phone number to register and can remain anonymous by simply using a screen name.

Other apps are gaining popularity such as Foursquare Swarm to track places you go and share spots with friends. Vero is another social network that focuses more on social interaction and less on media with more organic connections. Familiarizing yourself with some of these new social network platforms can help you prepare for the next big trend in online marketing.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Developing Your Social Media Budget

Developing Your Social Media Budget

Marketing on social media is now a crucial component of every company’s advertising campaign. You need to be able to plan and organize your social media strategy in a way that doesn’t stretch your overall budget for marketing. Setting up a specific social media budget can help you make sure that you are spending the right amount to see benefits but not break the bank.l

Although your regular social media posts are important, paid advertising is becoming a bigger part of most platforms in order to reach more people. You will need to determine how much money you are able to spend on social media ads and how you should spend it. How much you are able to spend on social media depends on your overall advertising budget and what percentage of that you think will be necessary for certain websites.

Deciding how you spend your social media budget can be determined by first outlining your brand’s goals. If you are hoping to increase brand loyalty, improve customer retention or focus on more sales you will need to develop your social media budget accordingly. You can choose where to allocate a certain amount of funds depending on your goals such as deciding how much to spend on influencer marketing versus paid ads.

As you create a social media budget you will need to develop content that will help you make the most out of the money you spend. Repurposing old content can sometimes help you stretch your social media budget if you don’t have much to spend. You can edit and adjust old content to use for new advertising campaigns to reduce the amount of money you spend on producing media.

Once you have a social media budget in place you can always adjust it depending on the success of your campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Super Bowl Social Media Strategy

via GIPHY

The Super Bowl is an event that brands can take advantage of to get attention from the large audience that tunes in to watch the game every year. Millions of viewers watch the Super Bowl and marketers are always looking for ways to interact and engage customers in the days leading up to the game. Social media is a great place to become a part of the conversation and promote your products to the Super Bowl audience.

One way to get customers involved is to create a hashtag about the game and have a contest that they can participate in. You can find a way to link your product to the game and ask users to post their own content for a prize. Giveaways and prizes can be a great way to get people involved in your brand and become more familiar with your products.

Snapchat can be critical for promotion during the Super Bowl because people use the app most often during social events. You can create a lens or a filter for the game to increase your visibility and get your target audience to interact with your brand. You can use Snapchat’s Snap to Store tool to measure how many people visited your store location after using a filter.

Pinterest can be another great social media tool for the Super Bowl as many people plan their parties using Pinterest boards. Brands can advertise their products on Pinterest especially if they are a food or drink brand or offer party-related products. Focusing on Pinterest in the week prior to the game can be the most effective strategy.

During the game, users tend to want to post and share their reactions about the event. You can time brand posts on Facebook and Instagram during points in the game where people are more likely to share, such as right after a touchdown.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Management vs Community Management

Social Media Management vs Community Management

Businesses that are working on social media campaigns often use both a social media and a community manager to help develop their brand. Although the two jobs may seem synonymous, they actually play very different roles and both have an important contribution to make to social media marketing. Using both can help employees share the responsibilities of your brand’s efforts on social media.

A social media manager is someone who helps develop and create the brand that you present online. They are the ones responsible for creating content, writing copy for posts, and engaging with followers on your various social media platforms. They understand and are able to represent the brand in everything that they manage online, acting as the person behind the curtain of your social media accounts.

A community manager on the other hand works actively to advocate your brand and reach people on social networks. They use their own social persona to connect with people in the online community and try to find potential customers to be interested in your brand. Community managers are more often dealing with people that aren’t familiar with your brand and they advocate for you in order to boost awareness.

In a sense, social media managers act as the brand and community managers work to expand the brand. Each role can be different depending on the company and they may be responsible for a variety of tasks. Social media managers create campaigns and work on strategies while a community manager has conversations with people online to build visibility for the brand.

Having both a social media and a community manager can help you ensure that your company has effective content and campaigns while also working to reach as many new people as possible. Creating a brand and advocating for your brand are two essential aspects of social media marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Best Social Media Analytic and Reporting Tools

Best Social Media Analytic and Reporting Tools

Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiveness of their campaigns. Reviewing and paying close attention to analytics makes it possible to adjust social media campaigns until they get the kind of results you are looking for.

Finding the right analytics tool for your business means being aware of the most popular tools that have proven effective for many different kinds of companies. One of the biggest and most utilized tools is Google Analytics for both the performance of your website and your social media campaigns. Google Analytics allows you to see which platforms, specific posts or advertisements brought more people to your site.

Another great analytics and reporting tool is through Brand24 which is created specifically for web and social media monitoring. Brand24 is a paid tool that helps you analyze the performance of keywords on Facebook, Twitter, Instagram, and YouTube. You can also track engagement, influence, hashtags and other important aspects of your social media campaign.

One of the best social media monitoring tools is Cyfe which allows businesses to sync up data from many different kinds of marketing campaigns. Cyfe is especially powerful because it has multiple dashboards and integrations so that you can analyze many sets of data. It is useful not only for social media campaigns but also other marketing tactics like email, SEO, and online advertisements.

There are many analytic tools that can make it easier to keep track of your social media campaigns and look at data from your platforms to determine their effectiveness. Exploring different options can help you make sure that you choose the right tool for your business’ specific needs.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You Listening on Social Media?

Are You Listening on Social Media?

One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the content and information that you want to reach people, it is also about listening to what people want. Your brand can become more successful if you take the time to listen through social media monitoring tools.

Social media monitoring is a great way to get to know your audience and analyze crucial data that will help you produce more effective campaigns. Monitoring things like brand mentions, strategies from your competition, back links and many other tools can help you improve in your industry. Social media monitoring also makes it easier to create targeted campaigns for your audience and connect with potential customers.

One of the most useful aspects of social media monitoring is being more aware of what customers are saying about you and improving your relationships with them.

Certain tools like Awario, Agorapulse, Tweetdeck and other companies offer social media monitoring so that you can track important information on the platforms that you use. These kinds of tools make it easier to identify leads and find people who are looking for recommendations so that you can reach them with your products.

These kinds of monitoring tools also make it easy to identify influencers and brand ambassadors that can target your potential audience. They can help you organize your mentions and be more aware of who is talking about your brand and what they are saying. Social listening allows you to learn and discover better ways of reaching people and how to adjust the way your brand is perceived.

The most important aspect of analytics and social listening is taking action on what you learn to improve your brand for the benefit of customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Social Media Assist SEO?

How Does Social Media Assist SEO?

You may not realize how much social media actually assists with SEO Essex. Many of us just think of it as a platform for people to post selfies, updates of their life, and to stay in contact with their friends; however social media plays many more roles than we originally anticipated, including assisting SEO. Let’s take a closer look at how social media impacts SEO.

Brand Awareness

Many marketers believe that the links from your social accounts, such as Instagram, Twitter and Facebook, has an impact on the ranking of your site. By using social influencers, who use social media more than anyone else, they can post your content with links to your site through their channels or blogs. This link building is a very beneficial way to increase brand awareness through social media.

Social Media Profiles

Potentially, your company already has a social media profile account on various different social media platforms. If you do, this is great, as your social profiles influence the content of your search results. Due to social media profiles having a more personal feel to them, as people can relate to them by having their own profiles, they are a great way to get the personality and tone of your company across to potential clients and customers. You will find that your Twitter or Facebook page will get just as many clicks, possibly even more, than your actual site. So, if you don’t already have a social media profile, make an account, today!

Social Media Is Used As A Search Engine

Not only do people search for things on Google, but they also use social media channels, such as Twitter. People are likely to look up any of your company’s latest news or check out your business through your social media channel, so it is important that you have a clear, and up-to-date social profile, online. Search engine optimization now includes what is searched on social media, not just through original search engines, such as Google.

More Engagement

Social media encourages more engagement form your users, which is a great way to improve your site’s SEO. If the content on your company’s social media profile is shared, it doesn’t necessarily have an impact on your ranking on Google, however, the engagement from your shared content will assist your SEO.

Engagement online is a great way to improve your reputation online, in addition to it being a way to generate leads for your company.

Google And Twitter’s Partnership

Although we aren’t entirely sure what the relationship between Google and Twitter means for the future of search and social marketing, we do know that we have regularly seen relevant tweets for branded searches in Google’s search results.

Twitter posts appearing in the search results, unfortunately don’t assist your site’s SEO – but it will have an impact on your brand awareness.

Taking all of these points into consideration, social media does assist SEO in ways that you may not have originally thought of. Having social media accounts for your company/business is a really beneficial move to make, as it will improve the traffic that visits your site, through visiting your social profile first.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Measuring My Social Media Marketing ROI

Measuring My Social Media Marketing ROI

More businesses are spending a significant portion of their marketing budget on social media. Social media marketing is crucial but at times it can be difficult to tell how successful a particular campaign has been. How can you gauge the performance of a specific social media strategy so that you know it was worth the effort?

To measure social media marketing ROI there are many different kinds of metrics that you can look at. You can measure fans, followers, retweets and shares or even referral traffic from other platforms. In order to measure the ROI for a particular campaign though, you will need to identify the specific goals you have and determine your key performance indicators that will measure those goals.

For example if your goal is increasing engagement then you might focus on measuring likes, comments and shares. If your goal is sales then you would track your conversion rate based on actual purchases. There are tools to help track changes in any of these numbers such as Google analytics which helps you monitor particular actions from visitors including conversion.

It can also be useful to measure your social media efforts in comparison with competitors to see how you are succeeding. You can start to look for ways to stand out against others in your industry so that your social media efforts are more effective in the future. Doing something different or unique compared to other brands can help you get better results with social media marketing.

As long as you know what your goals are for a particular campaign you can narrow down the type of data you need to gather in order to measure your ROI. If you consistently work to improve your ROI you will start to see your social media campaigns experience more success over time.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Step Up Your Insta-Game

5 Ways to Step Up Your Insta-Game

Instagram is one of the most popular social media sites for all kinds of demographics and it is crucial for your brand to be as active on the platform as possible. If your company isn’t getting the kind of results you want from Instagram then it may be time to try some new strategies that will boost your engagement.

There are plenty of useful tools to help promote your brand and increase your visibility.

1. Interactive Hashtags

Hashtags are an easy and quick way to boost engagement and get people to showcase your products with their own posts. You can repost photos from users that include the hashtag which will motivated them to get more involved with your brand so they can be featured on your site.

2. Instagram Worthy Giveaways

As part of an interactive hashtag you can incorporate a giveaway to gain people’s interest and give them incentive to post about your products. You can also use the giveaway as a chance to let people test out new products and share about them to their followers.

3. Story Highlights

Instagram stories are a great way to engage followers but they disappear after a day. Story highlights allow you to keep your best stories on your profile, especially the most valuable ones to your marketing campaign.

4. IGTV

Instagram recently launched a new app that allows users and marketers alike to post long-form videos. It offers marketers a chance to create engaging ads and videos with more information so that followers can learn more about your brand.

5. Collaborate with Influencers

On Instagram, influencers can have a lot of sway over their followers and if you collaborate with them they can promote your brand and specific products.

Finding new and creative ways to market on Instagram can help you make sure you are getting more engagement and better overall results from the platform.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Yes Huge Brands are Using Tumblr and You Should Too

using tumblr brands for tumblr marketing

Tumblr marketing & tumblr brands – Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

Don’t Know About Tumblr Brands?

 

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Why Huge Brands Are Active On Tumblr Marketing?

 

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Why Tumblr Is Beneficial  For You?

 

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.