What the Fark?


StumbleUpon, Reddit, Delicious, Digg… I could go on and on when it comes to social aggregation and bookmarking sites. Although these sites are all a little bit different from each other, Fark stands out on an off-beat class of its own.

When you arrive on the site, you’ll see that Fark focuses on what it calls “Not News“. This means all outrageous topics, from politics to humor. A standout factor is that Fark stories are exclusively chosen by the site’s editors – unlike other sites where users are allowed to submit and vote on/rate content. Have you used Fark and what do you think it can do for small business owners?

This isn’t a run-of-the-mill place to submit your SEO content. Go ahead, browse for yourself and see what types of articles are featured on Fark. How about “The newest extreme sport: Daredevil lawn mower racing. ‘Ready, Set, Mow‘” by Mother Nature Network? Sure, there are a lot of funny pictures and bizarre lists on Fark, but many sites are turning to eye-catching headlines to bring new life to otherwise mundane articles. If you have some fresh content with a side of wit, it won’t hurt to submit your story to Fark. Did I mention how much Fark loves pun-y headlines?

Sometimes, words are just words but with Fark, you’ll see the viral effect of an interesting story that you just can’t reach by only using “traditional” types of online marketing.

Yelp Can Help Your Small Business

YelpAre you feeling the Yelp love? As of January 2011, Yelp has received over 12 million unique visitors and that number is growing steadily every month. As a small business owner, it’s important to take charge of your Yelp profile and use it to your advantage.

Google Places is another prominent tool for local listings but many business owners feel that Yelp is more useful in helping them understand customers and find new clients. Because let’s face it, if you’re looking for a new hairdresser or reviews on an unfamiliar restaurant, you’re going to jump on Yelp way before Google Places.

Staking your claim: If your business is already on Yelp, it only takes a few minutes to officially claim it as your own. You’ll need to fill out some information and your profile will be verified by a call to your business phone number.
If you’re new to Yelp, creating a profile is just as easy and you’ll go through the same verification process.

Your information, please: Remember to check the accuracy of your business information and to fill as many information fields as possible. Your description and categories are also a great place to throw in those desired keywords that you want linked for your business. This is helpful for customers as well as SEO.

Don’t be afraid: So many businesses are afraid of Yelp because they fear bad reviews and “losing” customers. If you have products and services you can stand behind, there’s no need to worry. You can only GAIN customers and new business through another form of online exposure. Beauty Utopia in Eagle Rock is a great example of a business that thrives solely through word of mouth and Yelp reviews.
Sure, negative reviews are inevitable but it also gives you another perspective and way to understand your customers – where you wouldn’t even know that something is wrong if you’re not on Yelp. Take a look at our previous post on reputation management.

People talk about Facebook and Twitter as an extension of your online site but Yelp is another site that can’t be missed. Whereas other social media sites help with conveying your brand personality, Yelp boils down to the information and reviews that will really help you get more business.