8 Video Marketing Ideas You Can Use Today

Emarketed Reel from Emarketed on Vimeo.

Video marketing is a great supplement to content marketing. Businesses should really embrace the idea of using videos in their marketing because it’s an affordable way to reach a larger audience. Here are 8 ideas you can use to implement video marketing today:

1) About Your Business

 

Intro videos are a great way to introduce yourself, your business and your products/services. This quick overview is great on an About Us page and will help bring your words to life and make your business more personable.

2) Company Tour & Employee Introduction

A company overview is a great way to accompany your about us video. Internally, it can also be used to help new employees learn more about the work environment and what to expect on the job.

3) Product Showcase

CNET uses product demo videos all the time, especially when they’re reviewing the latest gadgets. You can definitely use this same approach on your own products. It’s nice to be able to see product details and how it looks in movement, not just laying flat on a screen. Even online retailers have taken the hint on the popularity and usefulness of videos. Top clothing retailer ASOS features videos of clothing being worn by models as they strut the runway. Talk about seeing your product in action!

4) Client Testimonials & Reviews

A video testimonial from a genuinely satisfied customer says more about your business than a written review ever can. Video is great to capture human emotion and show potential customers that you can provide the same service for them. Instead of telling them how good your business is, videos help you show them in an interesting and meaningful way.

5) How-To Tutorial

Put your products to good use and show customers how to use that product in order to solve a problem. Whether it’s how to weather-proof a door or do tricks on a scooter, these tips will help bring in interest while making your product the star of the show.

6) Staff Highlight

This type of video will help customers get to know who they’re working with. For example, if you provide B2B services, it will be helpful for clients to get to know their project manager or contact person. Staff videos can also help attract the talent you want when you’re putting up a job ad as many job seekers are interested in the work atmosphere.

7) Event Recap

If you’re attending a local event, company function or industry conference, video highlights are a good way to display your involvement in the community. This inside look is interesting because it provides customers with a behind-the-scenes look of what your company does outside of office hours!

8) Training Video

Training a new employee or client can be difficult but it doesn’t have to be. You can only do so much with email or verbal instructions over the phone. This is where video saves the day. Training videos are an effective way to learn how to use just about anything: new product, software, machine, or email template.

Call us today at 877-959-8019 for more information on how you can use video for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What the Fark?

Fark

StumbleUpon, Reddit, Delicious, Digg… I could go on and on when it comes to social aggregation and bookmarking sites. Although these sites are all a little bit different from each other, Fark stands out on an off-beat class of its own.

When you arrive on the site, you’ll see that Fark focuses on what it calls “Not News“. This means all outrageous topics, from politics to humor. A standout factor is that Fark stories are exclusively chosen by the site’s editors – unlike other sites where users are allowed to submit and vote on/rate content. Have you used Fark and what do you think it can do for small business owners?

This isn’t a run-of-the-mill place to submit your SEO content. Go ahead, browse for yourself and see what types of articles are featured on Fark. How about “The newest extreme sport: Daredevil lawn mower racing. ‘Ready, Set, Mow‘” by Mother Nature Network? Sure, there are a lot of funny pictures and bizarre lists on Fark, but many sites are turning to eye-catching headlines to bring new life to otherwise mundane articles. If you have some fresh content with a side of wit, it won’t hurt to submit your story to Fark. Did I mention how much Fark loves pun-y headlines?

Sometimes, words are just words but with Fark, you’ll see the viral effect of an interesting story that you just can’t reach by only using “traditional” types of online marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Yelp Can Help Your Small Business

YelpAre you feeling the Yelp love? As of January 2011, Yelp has received over 12 million unique visitors and that number is growing steadily every month. As a small business owner, it’s important to take charge of your Yelp profile and use it to your advantage.

Google Places is another prominent tool for local listings but many business owners feel that Yelp is more useful in helping them understand customers and find new clients. Because let’s face it, if you’re looking for a new hairdresser or reviews on an unfamiliar restaurant, you’re going to jump on Yelp way before Google Places.

Staking your claim: If your business is already on Yelp, it only takes a few minutes to officially claim it as your own. You’ll need to fill out some information and your profile will be verified by a call to your business phone number.
If you’re new to Yelp, creating a profile is just as easy and you’ll go through the same verification process.

Your information, please: Remember to check the accuracy of your business information and to fill as many information fields as possible. Your description and categories are also a great place to throw in those desired keywords that you want linked for your business. This is helpful for customers as well as SEO.

Don’t be afraid: So many businesses are afraid of Yelp because they fear bad reviews and “losing” customers. If you have products and services you can stand behind, there’s no need to worry. You can only GAIN customers and new business through another form of online exposure. Beauty Utopia in Eagle Rock is a great example of a business that thrives solely through word of mouth and Yelp reviews.
Sure, negative reviews are inevitable but it also gives you another perspective and way to understand your customers – where you wouldn’t even know that something is wrong if you’re not on Yelp. Take a look at our previous post on reputation management.

People talk about Facebook and Twitter as an extension of your online site but Yelp is another site that can’t be missed. Whereas other social media sites help with conveying your brand personality, Yelp boils down to the information and reviews that will really help you get more business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.