What Your Business Needs to Be Doing on Amazon

What Your Business Needs to Be Doing on Amazon

Amazon is becoming an even more powerful force in retail and businesses that don’t have an Amazon strategy in place are missing a huge part of the market. Selling products on Amazon is an obvious decision for most businesses as it has become one of the most popular places for people to shop online. The Amazon marketplace can be competitive however so it is helpful to have a plan and use certain tactics to get your brand more visible to Amazon shoppers.

People need to be able to see your products on Amazon and you can make that happen by boosting their visibility through paid search ads. Amazon Sponsored Products is a pay per click program that allows more people see your product listings by putting them at the top of search results for certain keywords. If you haven’t invested in paid search on Amazon then it might be a good idea to start creating ads for some of your key products.

On Amazon it can also be useful to take advantage of data-driven insights so that you can boost your performance and drive sales. You can look at Amazon search query data to figure out which keywords customers are using to search and which ads are more effective. Analyzing historical data can help you to adjust your ads so that they are more successful at attracting customers.

To boost sales on Amazon it is always a good idea to stand out from the competition. You can accomplish this by offering coupon codes, enhanced brand content and branded packaging that makes your products more memorable. You want people to be able to recognize and appreciate your brand so that they keep coming back to buy your products.

Being active on Amazon can help people get to know your brand and ultimately drive sales both on the site and at your own physical store.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google + Local: What Does it Mean?

Why The Sudden Change?
Get ready to say goodbye to Google Places and hello to Google + Local. This latest Google update is a push towards further integrating Google + into search engine results. And as you guessed, it’s a push to help local businesses become more connected to their customers through their Page via promotions and reviews.

Zagat Reviews
For all the restaurant owners out there, Google + Local will be integrating Zagat reviews. While the thought of more reviews and scoring sounds scary, the positive side is that there are different scores for food, atmosphere and service so that it isn’t all lumped into one rating on a “normal” point scale. (Remember, Google acquired Zagat in September 2011, so it’s no surprise that it’s being used!)

SEO Benefits
Of course, this update can’t be announced without benefits for search engine optimization. The great potential here is that Google+ Local pages will be indexed by search engines. Did you know that Google Places pages weren’t? This will give business owners a greater voice that gives tangible benefits via SERPs.

Time to Get Serious About Social
“With one listing, your business can now be found across Google search, maps, mobile and Google+, and your customers can easily recommend your business to their friends, or tell the world about it with a review.”

If this isn’t enough incentive for you to create a Google + business page, we don’t know what is!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ecommerce Sites Benefit from Sharing

Funky Sofa Marilyn

Social media is now a must-have, even for ecommerce sites. By looking at big brands like Zappos and Amazon, you can incorporate some useful sharing strategies for your small business or ecommerce site:

What do your customers care about?: With Funky Sofa, we take this as an opportunity to also showcase design inspiration and interesting furniture products from other retailers. This also allows us to stay up to date with competitors in the industry and to see what they’re doing.

Share interesting content: An onsite or offsite blog can also be an interesting way to share content. Funky Sofa often posts behind the scenes photos of the making of their products and furniture. Not much of a writer? Take a look at some retailers have boosted sales by incorporating video marketing.

Social Sharing Buttons Help with Engagement: Adding a “Like” or “Tweet” button to your site is easy. Take a look at the Marilyn sofa above. 41 people Liked this product and a blurb was published on their Facebook wall so that all their friends are also exposed to the Funky Sofa brand.

With Christmas time around the corner, ecommerce sites can benefit by sharing in the right way and without seeming overly self -indulgent. Remember, it’s not ME, ME, ME but YOU, YOU, YOU (we’re talking about the consumers here).

Check out some more on important ecommerce trends via Search Engine Land.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.