Live video content has been around for a while but has now been incorporated into a number of different popular social media platforms such as Facebook, Instagram and YouTube. Streaming content online is a great way for brands to share meaningful information to users and connect to a larger audience. Including live video broadcasts on these social media sites can make your brand seem more relatable and accessible to potential customers.
The live video features on Facebook and Instagram are useful not only because they reach more people but they also give users a chance to interact with you in real time. People can write comments or ask questions and you can respond as you are seeing them during your live stream. This real time communication can be essential to converting customers and getting people to be more engaged with your brand.
One of the biggest benefits of a live stream is that it can give you a chance to educate users about your brand and what your company is all about. You are able to promote your company in a more personal way and make sure that people are listening and will hear your message. The content can be more rich and entertaining in a way that people will be more inclined to respond.
Live streams are also useful at conveying a sense of urgency to help convert people into becoming paying customers. You can talk to customers about a limited time offer or a particular promotion that you want them to take advantage of during the course of the video. Users might be more interested in converting with the longer and more informational content of live streams rather than a quick ad.
Live streaming allows you to communicate directly to people and the more live stream videos you create, the larger the audience you can reach every time.