Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiveness of their campaigns. Reviewing and paying close attention to analytics makes it possible to adjust social media campaigns until they get the kind of results you are looking for.
Finding the right analytics tool for your business means being aware of the most popular tools that have proven effective for many different kinds of companies. One of the biggest and most utilized tools is Google Analytics for both the performance of your website and your social media campaigns. Google Analytics allows you to see which platforms, specific posts or advertisements brought more people to your site.
Another great analytics and reporting tool is through Brand24 which is created specifically for web and social media monitoring. Brand24 is a paid tool that helps you analyze the performance of keywords on Facebook, Twitter, Instagram, and YouTube. You can also track engagement, influence, hashtags and other important aspects of your social media campaign.
One of the best social media monitoring tools is Cyfe which allows businesses to sync up data from many different kinds of marketing campaigns. Cyfe is especially powerful because it has multiple dashboards and integrations so that you can analyze many sets of data. It is useful not only for social media campaigns but also other marketing tactics like email, SEO, and online advertisements.
There are many analytic tools that can make it easier to keep track of your social media campaigns and look at data from your platforms to determine their effectiveness. Exploring different options can help you make sure that you choose the right tool for your business’ specific needs.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.