Most marketers focus their energy on apps like Facebook, Instagram and Snapchat but they may not be familiar with other platforms that are quickly growing in popularity. Sites like Reddit are becoming more important for the online community as users consume hours of content on the app. Reddit can seem different and confusing at first for marketers who have never used it before but it can be great for highly targeted content to reach a bigger audience.
Reddit is a highly customized experience created by a very engaged online community but marketers haven’t yet fully embraced its potential. Businesses that are able to become part of the community and add value to it will start to see major benefits including increased traffic, a more recognizable brand, a way to showcase and test new products, and being able to reach your audience based on their interests. The customization on Reddit can help you connect to a niche audience and reach the people who will be the most interested in buying your products.
A recent report revealed the extensive reach of Reddit which has grown rapidly to reach around 1.4 billion views per month. The platform was recently redesigned which also helped increase video views, posts and engagement with users. After all of this growth, Reddit is now the number 3 site in the U.S. and number 7 globally.
Engaging with people on Reddit can lead to new followers and a major traffic increase to both your Reddit page and your company’s website. Reddit users like to engage with posts and interact with the things that interest them. If your company creates relevant and interesting content then you can start to see huge increases in your engagement, overall traffic and sales through your web page.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.