Although it is not yet considered a major player in online marketing, Reddit is quickly becoming one of the top most visited websites in the world. It can also be a very useful marketing tool for brands looking to reach a new audience and facilitate discussion of their company on message boards. The good news for marketers is that Reddit also recently rolled out CPC bidding as its first major effort in ramping up their performance business.
To get started on Reddit it is a good idea to start getting involved in discussions about the industry you are involved in. You can do this by creating a subreddit under your brand or product name where users can ask support questions and discuss new products. Any time you see your brand mentioned or topics related to your industry you can join the conversation to answer people’s questions while also increasing awareness of your brand.
Another important way to get involved on Reddit is to post content either in the form of links to your website or text posts. The text and links you post on Reddit should offer insightful information and be relevant to the topics that people are discussing. You need to work on engaging readers and turning them into potential customers.
Lastly, you can use the new CPC bidding on Reddit to run ads across the platform as a “promoted post”. The cost per click ads can help raise brand awareness and allow you to get more traffic and conversions through your Reddit posts. Including paid ads can also make your efforts at engaging with customers more effective because they will be more familiar with your brand.
Reddit can offer you different ways to reach your target audience and create a niche on this rapidly growing platform.