LinkedIn can be a powerful tool to network, reach a highly targeted audience and get people familiar with your brand. For most marketers, their LinkedIn strategy may not be as up to date as their other social media campaigns on Facebook or Instagram. Although you might focus more of your energy on other platforms, spending time growing your network on LinkedIn can be a great outlet for reaching more users.
In order to have a growing audience on LinkedIn you need to maintain your presence on the site instead of updating it only occasionally. Creating a consistent posting schedule of at least once a month can help increase followers six times faster. Once you have a substantial following you will get a significant amount of more page views from your existing followers and are more likely to see increased engagement.
LinkedIn is all about networking and connecting with other people in similar industries. The same applies for businesses that are using LinkedIn for marketing. To connect with more people and increase followers you should start joining groups and engaging with others on LinkedIn. You can answer people’s questions or collaborate with people so that they get to know a little about your company and what you do.
You should also make sure to revamp your profile and keep it up to date in case it was something you created some time ago. Use catchy headlines and descriptions that showcase your brand while making it clear right away what you can offer. A completed profile with a brand logo will make your page seem more legitimate and professional for people that are discovering you for the first time.
The most important part of LinkedIn is simply staying involved, continuing to post and engaging with people as often as possible.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.