Making your website easy to use and accessible for everyone is crucial not only from a marketing standpoint but also as a way to meet online standards. New rules for accessibility known as WCAG 2.0 are approved by top web developers and the guidelines can help you ensure that your site is up to date. Understanding accessibility standards and how to meet those requirements is critical to create the best possible user experience.
Websites need to be accessible for everyone, especially for those with disabilities. The WCAG 2.0 presents guidelines on how to present web content that will be easy for everyone to use. Having an accessible website is not only beneficial for your brand but it will help you stay compliant with ADA standards and avoid a potential lawsuit.
You can make your website more accessible through certain tactics such as more description alt tags for graphics and audio descriptions of videos to help those with vision problems. Closed captions are also very important for all of your videos so they can be accessible to the hearing-impaired. Other tactics such as text descriptions for hyperlinks, html tags to describe forms and controls and text-based formats for documents can help make your site accessible through audio.
For all aspects of your website you need to consider how to make it accessible those using screen reader software programs. Adding descriptions of images, links and buttons will mean that the visually impaired will be aware of all the information contained on your site. Using text for all audio and captions for video can ensure that no one will miss out on any of your content.
An accessible website not only keeps you within legal standards it is also very positive for your brand and allows more users to take advantage of your site.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.