Google Ad Banner Sizes

To run image ads in AdWords, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad — websites on desktop browsers or on mobile devices. We recommend creating banners in the first 8 images sizes listed below for standard Remarking and Display Network campaigns.

When creating your banners you are allowed to have animated .GIF’s that loop for up to 30 seconds (we usually loop for 29 seconds to be safe). You are not allowed to have strobing lights or deceiving images / content that would trick a viewer into clicking your ad.

You can review Googles Image Ads Policies to ensure your ads will not be denied.

Desktop Computers

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF

File size limits: 150 KB or less for all files, this is due to loading times of larger files.

Supported ad sizes:

250x250

  • 250 x 250 square

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small square

This ad size can appear at the top, on the side, or on the bottom of the page.

 

  • 468 x 60 banner

This ad size can appear at the top, in the middle, or on the bottom of the page.468x60

  • 728 x 90 leaderboard

This ad size can appear at the top, in the middle, or on the bottom of the page. 

  • 300 x 250 inline rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 336 x 280 large rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraper

This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraper

This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad (rarely used ad size)
  • 970 x 90 large leaderboard (rarely used ad size)

This ad size can appear at the top, in the middle, or on the bottom of the page.

Mobile Phones

You can also create image ads to show on iPhones and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboard
  • 200 x 200 small square
  • 250 x 250 square
  • 300 x 250 inline rectangle
  • 320 x 100 rectangle

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.