At some point, every business needs to do a UX audit of their site to make sure that everything is running properly and resolve any issues that come up. Although an audit might seem expensive and time-consuming, it is actually possible to take care of it yourself and minimize the amount of money and time you spend on the process. Audits can be an important aspect of website upkeep and also a quick way to increase efficiency that can ultimately lead to more sales.
A UX audit is basically an assessment of your business’ website and helps determine if there are any flaws on it that will affect the user experience. Before starting an audit it can be helpful to consider the purpose of the website and what you hope to achieve. Knowing what your goal is can help pinpoint problems that might be preventing your website from serving its overall purpose.
To perform the audit you can ask someone outside of the company to browse the site and follow a few guidelines so that you have an unbiased view of what a typical customer might see. The person performing the audit can click through to each page and view each part for at least five seconds. They can then decide whether they feel the site is inviting, user friendly and clear enough for the shopper to understand what they sell and how to buy their products.
You can also provide the auditor with a list of scenarios to help you figure out how easy it is for users to find specific parts of your website and perform tasks. If there is any missing information or if load time is too slow, these will be issues you need to fix to improve usability. A DIY UX audit can be an easy and more affordable way to gain valuable information so that you can resolve problems on your website and create a better experience for users.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.