If your business is not necessarily in the newest and most exciting industry it might be more difficult to get people to read your content. A business that is producing content related to boring topics might struggle with lower engagement and your audience might not even read through the entire post. However, even if you aren’t in one of the more popular and interesting industries like travel, tourism or culture you can still put out creative content that people respond to.
One thing to focus on to make content more readable is to provide some helpful information that people need. Topics that are useful to readers are much less likely to be boring even if they are educational posts about something objectively dull. Essentially, if you are answering a question and providing helpful advice or information that serves a purpose then you will have more success.
The way that you write about certain topics and the language you use in your content can also have an impact on whether readers perceive it as boring or not. If you use a lot of business terms or technical jargon people might quickly lose interest. Writing the way that you and most people speak makes content much more readable and easier to connect with.
Content can also be more creative when it is as specific as possible rather than being about a very broad topic. When content is specific it can communicate to a niche audience and provide more meaningful information that they might need. Broad, generic subjects can come across as dull because they lack focus and often aren’t saying anything new to readers.
When producing content it is helpful to think about the audience and what would appeal most to them. As long as you have the reader in mind when creating content it is more likely to be interesting for the audience.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.