With a social media network like Instagram you need to keep your images interesting visually and think about design elements in order to gain more followers. The aesthetic of your Instagram can help you grow into an influencer if people like and respond to your style. It is important to stand out and consistently post images that are appealing and creative.
When creating your aesthetic, the first thing to think about is your audience. What kind of images or content do they want to see? You will want to create a design and style that resonates with them so make sure to do research and find out what your target followers are interested in.
In order to create an aesthetic it is crucial to be consistent with similar colors and themes. Come up with a color palette that you think will go well with your brand and blend the images together so that they don’t seem disconnected or jumbled. You should also be consistent with lighting and filters so that you have a visual theme that doesn’t vary too much.
Aside from color schemes you should also stick to themes of subject matter as much as possible. This might depend on your business, brand or the message you are hoping to communicate with followers. Focus on things you are passionate about and are consistent with your brand.
To maintain your Instagram aesthetic you also need to think about how your images look on the grid and not just the individual photos. That means considering the “big picture” of what your page will look like when users are viewing the whole profile. You’ll need to have a good mixture of images that still relate to one another without being too repetitive.
Once you set up your Instagram aesthetic it can be simple maintain as long as you stick with your theme, color palette and the story of your brand.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.