Managing an online community is not always easy and it can become overwhelming having to monitor a long list of client feeds on a daily basis.
Community managers can have a lot of information to handle and they can benefit from having tools that organize, monitor and provide reports about social media. There are plenty of resources to making community management a more streamlined and stress-free process.
Most businesses are starting to switch to Google Drive as a way to stay connected on projects and easily share information. Community managers can use Google Drive to maintain all of their client documents and schedules in one place and access them from anywhere. They can also share the documents and allow access to edit with them with other members of the marketing team.
Other tools like Sprout Social make it easier to manage social media messages and schedule content across multiple platforms. It also provides tools to analyze engagement with detailed reports that help you determine the success of a social media campaign and how you can adjust it. Sprout also offers an organized customer profiling system to help you maintain positive relationships with all of your clients.
Another useful platform for community management is Hootsuite which is a very well-designed tool allowing managers to schedule multiple feeds. It provides a detailed look at social media campaigns through its analytics features and breaks down customer engagement in your online community. This platform along with along with other analytics tools such as Google analytics can help managers understand exactly what is happening with all of their social media posts.
It can be challenging to balance marketing and online community management but taking advantage of helpful platforms can keep you more organized and allow you to stay in touch with your audience.