Video marketing has become more valuable than ever in the last few years and will continue to be a growing trend in 2018. Social media managers should be investing some time and effort into setting up video marketing strategies on a regular basis to maintain your business’ presence online. Videos helps deliver information quickly and in a simplified format so that your audience can easily respond.
Businesses that offer high quality videos with relevant information to their audience tend to see the best results. However, in addition to high quality content you will also need some effective strategies for marketing.
Here are some of the best video strategies to reach your target audience.
- Get Involved in YouTube
Recently YouTube has become the most popular search engine tool right alongside Google. Posting content on YouTube can help you reach a large audience while still catering your content to a specific demographic. Most major brands are now embedding YouTube videos on their websites to help deliver information to their visitors.
There are several different types of videos you can make on YouTube to create effective advertising such as getting started videos, tutorials, product demos, instructional videos, interviews, and behind the scene videos. You can also create videos that provide people with relevant information about your company so that they know more about you.
- Produce Lots of Diverse Content
Since there are so many types of videos you can create using YouTube, it is a good idea to produce as many forms of different video content as you can. The most successful video marketers on YouTube have an average of 181 videos on their channel while the least successful had an average of 29. Video marketers that do well on YouTube also have a broader distribution of video lengths ranging from 30 seconds to 20 minutes on average.
Making videos with a variety of themes, subjects and approaches can help keep your YouTube channel interesting to your audience. You need to give people a reason to subscribe to your channel and anticipate your next video.
- Use Sponsored Video Ads on Social Media
Social media is crucial in the marketing world and it has become a competitive place for businesses to reach people. Paid ads can help make it easier to ensure that people see your content and video content on sites like Facebook tends to have 100% more engagement than the average post. Creating sponsored video ads and choosing targeting options on Facebook can help you stay connected to your audience.
- Create Personalized Videos for Followers
Social media platforms are a great way to really engage with your followers instead of just promoting yourself or your products. You can use videos as a way to connect with your fans and use the personal touch in a way that makes them feel special. Sending personalized videos directly to followers can help you let them know that you appreciate their business while also promoting brand loyalty.
- Market with User-Generated Content
One of the best ways to market your business is to leverage user-generated content on social media platforms as a way to get people more involved and interested in your brand. The easiest way to do this is to hold a contest asking followers to create their own videos using your company’s product. You can then publish the winning video on your site which will act as a testimonial for your brand and instill confidence in prospective customers.
- Take Advantage of Instagram and Snapchat Stories
Social media sites like Instagram and Snapchat are very brand friendly and a great way to reach a younger audience. Brands can use the Stories feature on both of these sites to share short 10 second videos that will disappear after 24 hours. This feature can be useful to reach your target audience with time sensitive information such as the details of a flash sale.
- Engage with Followers on YouTube
Part of your video strategy should involve making sure that you connect with people on your YouTube channel to keep them coming back. YouTube is a great place to build a community with your followers and being more engaged with fans can help drive more views, likes and comments on your videos. You can even listen to community feedback and create videos that are something your followers are asking for on your channel.
- Market with YouTube Advertising
Video ads on YouTube have a much higher click through rate compared with AdWords and video ad networks. Paid ads on YouTube can deliver positive results through a number of different hyper-targeting options including contextual, behavioral, geo, retargeting and search. This type of advertising can help drive engagement and increase sharing for your videos.
Video marketing is no longer something your business can ignore. Using some of these video strategies can help you see better results from your marketing efforts overall.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.