Your email marketing strategy is only effective if you are reaching new customers and getting more people to opt-in to read the content you send out. Getting new subscribers every day is crucial to counteract any losses through unsubscribers or people changing their email addresses. How do you increase the number of people subscribing to your email list?
- Include a Call to Action in Email Signature
Any time you send out an email it is an opportunity to get another subscription to your list. If you include a hyperlinked call-to-action button in your email signature, any recipient can turn into a subscriber. The link you include in your signature could point to a landing page or your home page where you have your opt-in form for people to type in their email.
- Use a Simple Opt-in Form on your Site
When a customer sees your opt-in form asking them to subscribe to your email list, it should be as quick and straightforward as possible. You should minimize the number of clicks that it takes to get to the opt-in form by placing it in the sidebar. You can also use scripting to make sure any text in the box such as “enter your email address” disappears as soon as the user clicks in it to start typing.
Avoid asking for any extra information such as the user’s name, birthday or anything else aside from their email address. Most of the time you don’t need any other information and it can deter people from signing up. Make your opt-in as simple as you can so that people don’t think twice about typing in their email.
- Offer Some Incentive to New Subscribers
One of the easiest ways to entice people to sign up for your email list is to offer them a deal or some kind of incentive to subscribe. You can offer them something useful like a free ebook with helpful information, a free trial of one of your products or exclusive access to content like a video they can’t see anywhere else. Any type of incentive can help boost your number of subscribers pretty quickly.
- Promote Your Email List on Social Media
If you have an opt-in form on your main website but don’t mention it on social media then you are missing out on a lot of potential subscribers. You can include links to your landing page in your bio on Twitter or pin a tweet with a link to your email magnet. Pinning a tweet makes it the first tweet that people see when they look at your page.
You can use the same strategy on Facebook by pinning a post that includes a link to sign up for your email list to the top of your page. A pinned Facebook post is highly visible and is going to get more engagement than a normal post which could result in more email subscribers.
- Improve Your Button Copy and Appearance
If you have a call-to-action button that you use for people to click and sign up for your email list you should consider whether it needs to be updated. The color, appearance and copy written on the button can all have an effect on whether people respond to it. Use a color that stands out from the rest of the page and makes the button look appealing.
If your button uses generic copy such as “subscribe” or “sign up” you may be missing some of the appeal that can pull in more subscribers. If you are including an incentive for subscribing you can mention it in the button copy such as “start my free trial” or “send me my ebook”. Including first person pronouns and personalized words like “my” leads people to click more often than generic terms.
- Use an Opt-in Form When Users Exit
Whenever people leave your site there is a strong possibility that they will never return. To avoid losing these customers you can draw them back in by prompting them to subscribe as they click off of your page. This is done using exit-intent technology that detects user behavior shows them an opt-in form whenever they are about to leave your site.
- Include Sharing and Forwarding Functionality
If people find your email newsletter interesting and useful, it might help to encourage them to share it with their friends. Including “forward to a friend” functionality will make it easy for people to send the newsletter to others. Make sure that they can click a link to compose their message online and send it directly.
Some email providers make it possible for people to share your newsletter directly to social networks. Look for any ways that make it easier for people to share your emails with friends so that more people find out about your newsletters and decide to subscribe themselves.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.