Instagram is one of the most popular social media sites for all kinds of demographics and it is crucial for your brand to be as active on the platform as possible. If your company isn’t getting the kind of results you want from Instagram then it may be time to try some new strategies that will boost your engagement.
There are plenty of useful tools to help promote your brand and increase your visibility.
1. Interactive Hashtags
Hashtags are an easy and quick way to boost engagement and get people to showcase your products with their own posts. You can repost photos from users that include the hashtag which will motivated them to get more involved with your brand so they can be featured on your site.
2. Instagram Worthy Giveaways
As part of an interactive hashtag you can incorporate a giveaway to gain people’s interest and give them incentive to post about your products. You can also use the giveaway as a chance to let people test out new products and share about them to their followers.
3. Story Highlights
Instagram stories are a great way to engage followers but they disappear after a day. Story highlights allow you to keep your best stories on your profile, especially the most valuable ones to your marketing campaign.
Instagram recently launched a new app that allows users and marketers alike to post long-form videos. It offers marketers a chance to create engaging ads and videos with more information so that followers can learn more about your brand.
5. Collaborate with Influencers
On Instagram, influencers can have a lot of sway over their followers and if you collaborate with them they can promote your brand and specific products.
Finding new and creative ways to market on Instagram can help you make sure you are getting more engagement and better overall results from the platform.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.