The new year is fast approaching, and with it, a dramatic shift in the digital marketing landscape encompassing social media, PPC, content marketing, and SEO. If you are a website owner or a digital entrepreneur, knowing which marketing trends are quickly gaining momentum will help you adjust your own digital marketing strategies accordingly. Just remember that while it is important to keep these trends in perspective, it is just as important to experiment outside of the mainstream and start your own trends.
Artificial intelligence or AI is poised to take over numerous industries, including digital marketing. AI is now being used by a number of major businesses to analyze consumer behavior and search patterns, with the use of information obtained from social media and blog posts. AI helps these businesses understand how users discover their products and services and how they can improve user experience.
Chatbots are one popular example of this. Chatbots are programs that are designed to mimic human interaction through audio or text. They have come a long way since they were first developed in the 1960’s. Chatbots that are powered by AI today are becoming more and more effective at resolving complex concerns or requests as they are allowed to learn from customer conversations. Nevertheless, there is still a place for actual and real human interaction. For example, click here to find out how real human interactions are still king in the realm of website traffic.
With Siri, Alexa, and other similar voice assistance, companies are rethinking their digital marketing strategies in order to integrate voice search. Research shows that 50 percent of all search will be voice searches by the year 2020. Currently, more than 20 percent of mobile searches on Google are voice searches. Clearly, this is a trend that is quickly making its impact on the digital marketing world.
As the capacity of personal assistant devices to recognize human speech is improving, tailoring SEO strategy for voice search is essential. This is critical, especially given the fact that personal assistants like Siri will only show a few results for a voice search, compared to the hundreds of pages of results that are usually shown by search engines. To find out how you can improve your traffic for voice queries, visit us.
According to studies, an overwhelming number of content marketers claim that interactive content tends to gain more attention compared to static content. Interactive content refers to content that involves the participation of the site visitor. It is believed to be a better way to inform, interest, and draw in an audience, with some statistics asserting that interactive content converts buyers 70 percent of the time, compared to only 36 percent for traditional, passive content.
Some of the top kinds of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Quizzes, in particular, are favored by many websites and digital marketers because people like to share their results on their social media pages, thereby increasing visibility.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.