The social media app most widely known for its popularity among teenagers and 20 somethings has now evolved into a powerful tool for business marketing. The photo and video sharing app that started in 2011 is now being used by businesses who want to reach their audiences in a fun and creative way. However, using Snapchat for marketing does involve getting the hang of the ins and outs of the app which can seem confusing at first. Because a photo or video created on Snapchat disappears after a few seconds, marketers need to make the most of their limited time. This means making a strong and lasting impression on followers is of utmost importance. Our Snapchat guide helps maximize creativity, timing and visual appeal because those are the important elements of a Snapchat marketing strategy.
The first part of understanding the app is familiarizing you with the language of it:
After setting up your Snapchat account and scanning contacts for friends to add, you can begin sending snaps. Take a picture or video with the app’s camera and then add effects until you have a snap you’re satisfied with. Stickers are fun, square shaped icons that are similar to post-it notes and can even be customized. Captions can also be added to a snap with the text tool. The drawing tool can be used to add doodles or other shapes to a photo or video. Finally, filters or snap lenses add colorful, animated effects to a snap.
You can also control the length of your snaps by setting the timing, and then choose where you want snaps to be downloaded (either to your phone or Memories). Finally, it’s time to send your snap. Choose the friends you’d like to send it to in your contacts list and whether you want to send them one snap, or a succession of multiple snaps.
After you’ve learned the ropes of Snapchat, it’s time to learn how to use the app as a marketing tool. Understanding your target audience should be the focus of any Snapchat marketing campaign. The casual, visually stimulating nature of the app can be successfully used as a marketing tool with a well-planned strategy. Start out by determining what the tone of your Snaps will be. Your company’s Snapchat should communicate with a sense of fun and approachability in mind. Make sure your followers feel connected to your brand or company through using the app.
Snapchat’s uniqueness among other social media apps gives businesses a fresh approach when it comes to marketing and staying connected with followers. The app is one of the most widely used among younger audiences, with almost 200 million users every month sending up to 700 million snaps a day. Today, the app has even surpassed Twitter in the number of users and continues to grow in popularity. The good news for businesses is that almost 80% of Snapchat users are also online shoppers.
So how can Snapchat benefit a business? Because the app is still relatively young, there are fewer companies on the app. This means less competition when it comes to marketing and carving out a presence on Snapchat. The uniqueness of the app is also a positive thing. It allows a brand or company to reach out to audiences that they otherwise wouldn’t be able to connect with. The app can be used to create completely new and original content that can help your brand expand into exciting new territory. Snapchat users also love the sense of realness they get from interacting with others through the app. Like other social media outlets, Snapchat can provide a behind the scenes glimpse into current projects, trends, and happenings in a fun and visually stimulating way. Filters and animated effects make content appear light-hearted, casual, and even more human. For companies that don’t normally reach younger audiences, Snapchat can be an especially valuable tool for getting teenagers and millennials to engage with their content. The app is also free to use and is expected to continue rapidly growing.
When setting up your Snapchat account, go through the usual steps and make sure you set access to your stories to public so anyone can view the content your business posts. Also, make sure that your account settings allow anyone to follow your posts.
Because Snapchat is so unique among other social media outlets, it’s especially important to have a strategy established before you start using the app for marketing purposes. Businesses that have products or brands to market on the app have successfully used the following strategies to get the word out there:
It’s no surprise that with the growing popularity of Snapchat that the app now allows businesses to purchase advertising. Any business, from big to small, can choose from the three advertising options that Snapchat offers for ads on the platform.
Whichever option your company chooses, Snapchat ads can make your brand or product more appealing to a younger audience. The majority of the app’s users are between the ages of 18 and 24, with a large chunk of 25 to 34-year-olds in the mix as well. This broad age group has a lot of potentials when it comes to marketing. It’s just important to get a grasp on the language and tone of Snapchat before launching a marketing campaign. Some tips that can help companies that are just getting started out on the app include:
Remember, Snapchat video ads are short so you have limited time to make a big impact on followers so that they engage with your content.
In conclusion, Snapchat is a great tool for marketing your company to a younger audience or just to widen the appeal of your brand. Don’t be afraid to get creative, but also stay true to the voice of your brand.