The current trend in the mouths of marketers is "content" marketing. Ever read an article that makes you curious to see who wrote it? Or ever watched a video that hooks you with music and story, but ends with a special promotional offer to buy a Squatty Potty? Have you ever joined a mailing list and then gotten an invitation to a webinar or an event? Or signed up for a webinar and ended subscribing to a mailing list that you now read every day with your coffee because it's funny and insightful even though it comes from a toilet paper manufacturer? Digital marketing just means using the web to reinforce and facilitate connecting people to you and your businesses.
Feel like starting a podcast, a newsletter, or blog?
OMG. You're interested in Content Marketing! Let's traverse the digital hinterland together! We have methods to make your transformation happen smoothly -- with minimal loss of dignity.