For most people blogging can be seen as an enjoyable way to showcase your creativity. But what about businesses? Is there really a point in business blogging? The answer is, YES – of course!
Blogging is great for your business and you an also express your brand in an unlimited platform. Before all the fancy social media sites were available, blogging was it and nowadays, it’s still the foundation of social sharing. If you’re still not convinced of the power of blogging, hopefully these reasons will help convince you otherwise!
- Attract local customers – If you have a small business, it’s important to be connected to the neighborhood, events and its people. If you’re part of your city/town’s Chamber of Commerce, you can extend your local efforts when blogging. Whether you’re focusing on promoting local business, participating in family events, volunteering for notable causes or just sharing fun company events, blogging will help give your brand a personal touch. The upside is that you’ll be able to promote this content on multiple social networking sites so that the SEO power doesn’t stop just at your blog.
- Dominate the competition – As a small business, you can use blogging to set yourself apart from the competition. Relevant and regular blogging will help if your competitors aren’t blogging (or blogging consistently as you do). Use geographic key terms to get that edge and over time, this permanent asset can bring your site more traffic.
- Showcase your knowledge – Learning is a big part of blogging. When you write useful information that’s intended to help others, it also benefits your business. It can reinforce what you already know in your area of expertise, as well as learn more about other things and what your peers are doing.
- Serves as a reminder. Forcing yourself to blog can be a pain if you don’t have the time. Ultimately, blogging is a great way to remind customers that you’re still around and that you’re still relevant. Blogging keeps you on your toes and also serves a great self-reminder as to why you’re still in business!
If you can handle blogging in house, more power to you! There are also outside help that can assist with your SEO efforts. Contact us if you’re interested in how blogging and keyword advertising can help your business grow.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.