New and Improved
Earlier this year in March, Facebook re-launched its Marketplace that is now powered by Oodle. If you haven’t heard of it, the Marketplace is a classified ads section where users can list and respond to advertisements. The Marketplace gives users the ability to buy, sell, and trade all their goods with other Facebook users.
So, who really uses the Facebook Marketplace? You may have seen friends trying to sell their used chemistry books or their extra phone. But, did you know that there’s also a section for housing and free stuff? That’s what’s so great about this application. Originally created in 2007, the new Marketplace is revamped with a user friendly interface. While it is like Craigslist in its free listing of classified ads, but it also integrates an important social factor that Craigslist lacks. Wouldn’t you rather buy something from a friend or a friend of a friend than a complete stranger?
Seeing the Potential in the Marketplace
Marketers are warming up to the market place as they see ease and convenience of its features. With every listing, you can promote the sale of your goods and services by adding pictures, putting it in an appropriate category and even sending out personalized messages. Such custom settings make it easier for those looking to buy and sell real estate. Because Facebook thrives on the social thread, word of mouth will still be important. If your friends have had a successful transaction with a certain seller, they’re likely to spread the word. Before you brush it off, not everything on Facebook is a time-waster. In the past, Apple has even posted a listing looking for iPhone engineers on there!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.