We live in a generation where customer demands are on the rise, and attention spans are plummeting. In other words, it’s super important to be able to craft concise copy in as few words as possible, to get your short and sweet message across, loud and clear.
Unfortunately, writing doesn’t come naturally to a lot of people. That’s where the pro wordsmiths come in, who know that active voice is always better than passive voice. Headlines that stand out are vital. Save all of your big fancy words for enticing dinner conversation. Readers want to a short story with their quick burger. Not an extensive extravagant novel of superb brilliance to complement their roasted duck with raspberry glaze. We mean, that sounds just dandy, but not when you need to get straight to the point.
Now, if you’ve heard of SEO, you’ll know that this refers to Search Engine Optimization. But this shouldn’t be so much of a focus when it comes to writing for website pages. This is the prime time to focus on unleashing the creative beast that dwells in the heart of every dedicated copywriter.
In other words, copywriting is our thing. So let our thing take on your thing, and call 800-WEB-5421, and let’s get typing.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.