It’s Tuesday and we attended a webinar with Firm Media this morning about “how to harness internet video marketing to promote your business online”.
Video Marketing is Useful
The most important thing about video marketing is that it can help create conversions. How exactly does that work? It depends on the planning and execution you put into your videos. The goal is to create quality videos that stand out from the crowd and your competitors. On the webinar, we found out that 75% of customers would rather see a video in place of lengthy text on your website. Search engines also prefer videos if you optimize and use keywords in title tags and descriptions. If you think pictures add a personal touch, think of the impression that videos will make on your customers!
Different Types of Videos
There are a variety of videos that you can incorporate onto your website. Here are some common ones that were discussed:
- Introducing your team
- Showcasing the user experience of your service/product.
Whether you own a restaurant or an online marketing firm, the benefits of video is that it helps you accomplish something that you CAN’T with copy. If you own a restaurant, a video can really show the ambiance and food that your business has to offer. If you own an online marketing firm, it can add a human touch to what some consider a “sterile and cold” business.
What are you waiting for?
There are times for informative videos and experimental viral videos. Today, the point is not to give your best “elevator pitch”. Don’t you think customers are tired of this? It’s a chance for you to convey emotion and show your human side. Your customers can get a chance to meet you before they actually make a connection. This could even be the deciding factor in their decision. People like to actually see and hear WHO it is that will be helping them.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.