Would you post a Tweet in exchange for a whitepaper, ebook, song or any other digital good? That’s the exact idea behind Pay With a Tweet. With this “social payment” system, consumers “purchase” by tweeting about a certain “product”. By doing so, they create more buzz surround their purchase amongst their personal social network. If others are interested, they will do the same and further spread the promotion of your business. It’s a win/win situation for both parties!
So, does this really work and why would people click links anyway? A recent article by Dan Zarrella shows that accounts that tweet a lot of links are correlated with a high number of followers. And more links = more chances of clicks, which will help bring you more traffic. It’s no wonder that viral marketing comes to mind with this type of promotion. People will go click-happy over free things, especially if what you’re selling is good.
How exactly? The band, The Teenagers, have used this to start their own viral promotion of a new single by asking fans to pay with a tweet. Who doesn’t like free music?! But this service is also works outside the entertainment industry. Besides selling content, you can also get creative, as the site suggests: trial runs of your service, a sneak peak of an ad, or even samples your portfolio.
Pay With a Tweet also works with Facebook so you can pay with a Facebook update. What do you think and have you tried this free service yet?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.