Using online videos on your website and off-site to promote your business are great ways to strengthen your content marketing strategy. After all, having video on the landing page of your website makes it 53% more likely to show up on page 1 for Google! This makes sense as customers appreciate video because they’re able to see and hear your message at the same time. Check out more interesting video facts at our infographic below!
Where Should I Upload My Videos?
When we talk about video marketing, YouTube is obviously a platform that you want to be on. But there is so much more than just adding videos on YouTube. From a creation point of view, you want short, easy to digest videos that offer unique and quality content. Whether it’s a tutorial or intro video for your business, these are assets that you can also use for your benefit off YouTube. Sites like Vimeo and Daily Motion are also contenders, depending on your business and industry. Vine and Instagram videos are also great for short form content for e-commerce industries.
SEO and YouTube Videos
Aside from showcasing your knowledge and the human side of your business, videos are a great way to get SEO juice in the form of local citations and backlinks. Optimizing videos for YouTube can be a tedious task, but working on the details will be worth it. After all, since YouTube is backed by Google, you’ll want to play the game right. This means adding the correct and standardized mentions of your NAP (business name, address and phone number) when necessary. These mention in YouTube video descriptions count as a powerful local citation that will help just as much as a relevant link.
Getting backlinks from to relevant YouTube video also helps with diversifying your backlink profile and providing visitors with helpful information. This doesn’t mean that you have to add a link to your home page for every video but concentrate on deep linking to internal pages that are relevant. Having videos embedded on web pages is also a great way to share new content and get a link on sites like Google + (remember, they do follow!). Creating videos isn’t just a one time video but it’s the start of creating content that can be re-used, re-purposed and shared to bring more relevant visitors to your website.
The Future of Video Marketing
As our attention spans grow, you can definitely expect video marketing to grow. Remember, you don’t have to create the next keyboard cat. For businesses, videos don’t necessarily need to go viral to be helpful. The purpose is to sell, educate as well as entertain. Don’t expect video to die down any time soon. Two-thirds of the world’s mobile data traffic will be drive by video by 2016!
Let us know if you have any questions about video marketing. From shooting videos, mobile videos, website videos and sharing videos, Emarketed does it all!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.