There’s no better way to describe your brand than capturing it with video marketing. Although SEO content has the magic touch, video is the only way to bring your brand personality to life and engage customers in a way that words can’t.
Marketing your website through video is about making a more personal connection with the customer. This is a crucial point where they can learn more about what you have to offer and decide to buy from you, learn more or leave. Most small businesses are using social media but video is a channel that is under utilized. Don’t you want to get ahead of the game?
Nowadays, people are more interested in consuming video content online. According to comScore stats, the average person watched approximately 15.9 hours of online video per month (in May). That’s a lot of content! And top sources include YouTube and Facebook, where you can make your video channel completely accessible!
And of course, the best thing about videos is that they can be SEO optimized. If your video ranks well for certain terms, you can take advantage of top and first page result rankings if there is few or no competition in your niche. Video results also stand out amongst text for website results when people search for keywords.
Check out these helpful resources if you’re interested:
So, what are you waiting for? Contact us today about video marketing for your small business!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.