In the battle of the giants, which one will reign supreme? Like vs Plus is a site where you can show your brand loyalty and cast your vote. After all, you can’t both Like and +1 everything, right?
Even if you’re tired of hearing so much on Google +, it’s important to stay connected so that you can adapt in the fast paced world of social media marketing. Here are some more ways you can use Google +:
– Chris Brogan shows us that we can blog with Google +. This basically consists of sharing a video/picture or some other media content and quickly following up in your own post with comments and links.
– Since business profiles are not allowed yet, you can take this opportunity to be innovative and show a personal side. Creating a personal profile associated with your business will allow you to socialize in a niche community and showcase your expertise.
– In a way, Google Circles reminds me of communities and groups on LinkedIn. Creating and organizing different Circles will allow you to network with different groups of people without worrying about keeping matters separate. (For example: connecting with clients, partners, employees, and friendly competitors… frenemies, anyone?)
– Watch out for Google Sparks. This is a section where you can receive personalized news articles and other information based on your interests. I see where SEOs can use this feature to their advantage by utilizing the right keywords.
Google + is more extensive than other social media platforms right now but it doesn’t necessarily mean that users have the time and knowledge to use them all. Let’s just see where all this potential can take us – after all, we’re talking about something that’s less than 3 weeks old!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.