“Social Media” are the buzz words of 2009. What used to be the online playground of undergrads pulling all-nighters in their college dorms, has now turned into a marketing phenomenon for Fortune 500 companies and start-ups alike.
However, what a lot of professionals with decades of marketing experience tend to forget when dealing with social media platforms is that they are “SOCIAL” media platforms – arenas to engage other users and build relationships. Meaning, you can’t create an account on Twitter, sign in once a month, and expect to see results. Remember, it takes two to tango, and posting tweets for your business without bothering to read, follow and interact with other users is tantamount to lecturing your teenagers while they’re playing Guitar Hero World Tour on Wii. Futile.
According to a study conducted by MarketingSherpa research, nearly two-thirds of marketers do not monitor their social media accounts. Think of all the missed opportunities to join conversations, learn what potential clients (or competitors) are saying, and to just get the word out there that your company exists! Behave in social media communities the way you would normally behave in live, face-to-face interactions: be interesting, don’t talk only about yourself, ask questions, be a source of useful information, have a genuine interest.
Not only will your fellow Twitterers appreciate the valuable content you contribute and feedback you provide, but you’ll soon find that your company is well on its way to achieving its social media marketing goals.