The beginning of a new year is always filled with excitement and also apprehension. Luckily, SEO trends for 2016 aren’t completely “new” and shouldn’t take you by surprise. Here are 5 important ones to focus on:
1) Focus on Conversion Rate Optimization (CRO)
We have talked a lot about optimizing conversion rates and we’ll say it again – CRO will be even more important in the years to come. The trick about this trend is that there are many different types of conversions and ways to track and optimize.
2) Search Query Trends Affected by “Digital Assistants”
Who, what, how, when, where, and why. These question-type queries will increase with the increasing use of digital assistance such as Siri (Apple), Cortana (Windows) and Google Now. Instead of focusing on singular keyword or keyword phrases, the trend has been going towards long-tail queries that are similar to natural speech when asking a question. This is perfect for meeting Google Hummingbird and RankBrain standards.
3 & 4) Domination of Google Knowledge Graph… and Google in General
If you haven’t noticed, Google has been making a great effort to keep searchers on the actual search results page without leaving or clicking through. Google Knowledge Graph (top or top right box in SERPs) is very prominent and useful. It has even been attributed to a drop in website traffic. A lot of people think this is unfair because Google pulls the information in the Knowledge Graph from other websites, in an effort to reduce the need for users to actually go to those websites.
As if Google’s Knowledge Graph isn’t enough competition, 2016 will be the year of even more of Google’s presence in search results. Whether it takes the form of the carousel, paid ads, or local packs, it only makes sense that Google will dominate Google search results.
5)Social Media Indexed in Search Engines
Google has been crawling and indexing social media sites such as Twitter, Instagram, and LinkedIn for some time now. The biggest change this year occurred in November, when Google announced that Facebook would begin to allow more of their pages to be indexed, even in-app content. Google has a similar deal with Twitter to crawl and index Tweets. The result? An even stronger relationship between social media and SEO.
If you have questions or need help with your marketing efforts in 2016, don’t hesitate to call Emarketed at (323) 340-4010 for a FREE consultation.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.