Measuring engagement and ROI can be tricky topics… but even more so when it comes to your Facebook Page. As of now, there is no definitive answer or “right” way to do it. Luckily, there are many tools and strategies that will help give you a better understanding of the social activity on your Facebook Page.
- Facebook Insights – I’m not a very big fan but it does the job. Facebook Insights give you an overview of’ ‘Like’ growth since your Page’s creation, fan demographics, and analytics per post. As Mari Smith puts it, impressions are based on the number of times your post is loaded on someone’s Facebook stream. This isn’t very helpful and also doesn’t take into account unique views.
- Google Analytics – If you prefer using Analytics, you can embed a tracking code onto a custom tab on your Facebook Page. Again, it might not be too helpful because it can’t be used to track activity on the Wall.
- Manually – Depending on how much time you have dedicated to a campaign, tracking engagement manually can be a cost-effective method.
In the end, Facebook measurements can fall short, so it’s important to avoid getting too caught up in numbers. How do you keep track of your Facebook Page growth?
And before I forget, here are some great (free) tools that you can use to track your social media marketing campaigns: