Believe it or not, there IS such a thing as having too much content (and we’re talking about onsite content here). Effective SEO strategies are linked with quality content but people may often mistake that for just adding more content. Notice how quality gets left behind?
This is becoming more clear as Google Panda updates are rolling out. The goal is to weed out pages that are not helpful to consumers. So, how do you explain this to a client who wants 50 pages of content put up simultaneously?
Content, Search Engines and Customers
Dumping a ton of content in a single move looks suspicious to search engines because they are aware of many things: the quality of your content, the potential of its usefulness and in the end, it helps them uncover your motive (black hat or white hat SEO). I think that making this move gives off a hint that this is a one time thing and that your site won’t be updated frequently.
There’s only so much content that customers can digest without being completely bored or disinterested. As a consumer, when was the last time you sat down and made time to read more than a handful of pages on a website?
Consistency and Quality over Quantity
The next time someone urges you to add massive amounts of content at once, it’s important to let them know why it’s not a good idea. (And no, it’s not because you’re looking for an excuse to not do work!) SEO content strategy requires a consistent schedule and more does not mean that you will rank any better. If anything, posting too much content that is not useful to users can actually hurt your rankings nowadays.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.