Video SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.
As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:
High definition video
Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good. If you upload low quality videos then followers will not take interest in watching the video.
Title of video
The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.
Content of video
When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.
This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.
Link your video
While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.
These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.