There are several types of effective marketing techniques that you can use for selling products and offering services online, but you need the an expert when it comes to marketing your site. Setting up your own store online and making a living with e commerce is easier than ever these days with sites like Etsy, eBay, and others. But simply listing your products on sites like these isn’t enough. This is where marketing expertise comes into play. Here are the few tips that you can consider for Etsy marketing and other sites.
Use Good Product Photography
The first way to grab the attention of potential customers who are browsing through numerous listings is with good photography. Photos should always be clear, well lit, and make it easy for users to understand what you’re selling at first glance. Good product photography will also make your business look more professional and give the impression that you’re an honest, knowledgeable seller.
Take Advantage Of Social Media
Social media plays a vital role in making any brand stronger and more successful, and this is also true with sites like Etsy. You can make a page on social media sites like Facebook, Instagram, and Pinterest to showcase new and upcoming products, as well as post content that you feel is relevant to your brand. Fresh and interesting content will keep your store’s followers happy and inform them of any updates with your store.
Experiment With SEO
Search engine optimization is one of the best ways to promote any brand. People browsing for products on Google or other search engines can be directed right to your store. Therefore, if you get your website into the top ten search results, then people can click and visit your website. This is a great way to use SEO to draw customers from all over the web. Etsy also allows sellers to add a number of keywords to their listings.
Quality Customer Service
Customer service is especially important with a site like Etsy. When you start making your first sales, communicate with buyers to make sure they’re happy with their purchase and resolve any issues quickly. Feedback ratings are visible to everyone who visits your shop, so be sure to communicate with any buyers who leave less than satisfactory ratings and try to resolve them. Shipping items out in a timely manner and answering buyer questions quickly will also result in happy customers.
Promotions and discounts
Buyers love a good deal, and a great way to incorporate that into your store is to regularly offer promotions and discounts. It is one of the factors in a brand’s success. The Etsy On Sale app allows sellers to easily create promotions in their stores on multiple items for a set amount of time. Planning promotions around holidays or other special events is a great way to keep users interested in your store.
Send Promotional Email
You can also participate in email marketing and send promotions and discount offers via your email list to engage customers in new products and services.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.