What Your Company Should be Doing on YouTube

What Your Company Should be Doing on YouTube

Many businesses don’t realize the enormous potential that YouTube can have for marketing online. Having a YouTube channel gives you opportunities to reach a wider audience and communicate directly to customers with information that they value. With compelling content you can increase your viewers, build up your brand and get more people to click through to your website.

The most effective YouTube channels follow a few different strategies in order to get the most out of their video marketing efforts. One thing to focus on is creating a substantial volume of content on your channel so that you can increase your viewership. With only a few videos people might lose interest or not take your brand as seriously.

With increasing volume it is still very important to focus on the quality of the content as you publish on a regular basis. You don’t want to overload people with too much at once, but simply post at regular intervals so that you build up the volume gradually and keep people interested. You can pick a few key areas where you feel that you can provide useful information, entertainment or something of value and create more content within those larger categories.

Another useful strategy on YouTube to get content seen by a wider audience is to collaborate with another brand. Working with someone else who has a similar audience to you can help you get more exposure and they will benefit by getting exposure to your audiences. Collaboration can be an organic way to build viewership and increase your credibility.

One of the most important strategies on YouTube is to create a sense of consistency in your content so that it represents your brand. Posting regularly with a consistent tone and style lets people know who you are and what to expect from your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

YouTube Ads Overview

YouTube Ads Overview

Businesses that have create video advertisements often need an easy way to get more people to view them. YouTube is the perfect place to get millions of users to see your ad and potentially click through to your website. However YouTube ads can be a little different than other types of paid advertising online so it is important to familiarize yourself with the format.

There are two different types of YouTube ads you can purchase for views to see. TrueView ads are a standard video ad on YouTube that viewers can watch and interact with. With these types of ads marketers can choose to only pay for the viewer to see 30 seconds of the video ad and the user has the option to skip the remaining time of the ad after watching 5 seconds. Non-skippable ads are required to be between 15 to 20 seconds in length.

Other YouTube ad types include Video Discovery Ads which can show up on the homepage or in related videos after a YouTube search. If the user clicks on the ad then a companion banner display ad will appear. These displayed ads do not automatically play but need to be clicked on in order for views to see them.

You can set up a YouTube ad through Google Adwords by selecting video ad under the list of campaign options. You can then select the format, the budget and the networks where you want your video to appear. There are also options to target the video for a certain audience to see on YouTube.

It can be difficult to get people to view video ads when it is simply embedded in your homepage or placed in a social media post. YouTube ads are an easy and fast way to get a much bigger audience to see your ad and learn more about your company.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

2013 – Happy New Year!

The good, the bad, the ugly… we’ll take it all!  Aren’t you glad we survived doomsday and are lucky enough to make it to the new year?

Check out YouTube’s recap of the most popular videos and share with us your favorite moments of 2012!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Optimizing Your YouTube Videos

The American Dream film

There’s nothing worse than the misconception of, “If you build it, they will come.” Of course, this also applies to your website video marketing. YouTube views don’t just add up by themselves!

Just like Google’s search engine algorithm changes on an everyday basis, YouTube’s search engine also has a system for ranking your videos as it applies to related terms and keywords. So, in order to make the most out of the hard work you put into making a great video, it’s important to look at a few different ways you can improve your YouTube search rankings.

Titles, descriptions and tags – When choosing these keywords, remember that you’re not just appealing to the YouTube search engine but more importantly, the viewers. It’s important to use interesting terms that people would actually want to click on when your video shows up in their search results.

Positive user interaction – YouTube considers the number of views, comments, subscribers and ratings of your videos. Make it easy for your viewers to comment on and rate your videos. (Depending on the nature of your video, you’ll also have to keep a sharp eye out for YouTube trolls.)

Encouraging clicks – Make sure to add your site URL in your video descriptions and main channel info. Keep your viewers engaged with a call to action such as “Visit our site” or “Support our cause”. Also if you receive video responses, you can accept the links to also help increase the visibility of your videos.

PS) Remember to also optimize the technical aspects of your YouTube videos and don’t forget to check out The American Dream Film.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.