SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.
Here are the most effective SEO strategies that you should implement right away to see better results:
1. Optimize for Voice Search
One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.
2. Write Longer Content
Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.
3. Create a Faster Website
If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.
The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.