Top 3 SEO Strategies To Do Right Now

Top 3 SEO Strategies To Do Right Now

SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.

Here are the most effective SEO strategies that you should implement right away to see better results:

1. Optimize for Voice Search

One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.

2. Write Longer Content

Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.

3. Create a Faster Website

If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.

The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Slow Website? Find out Why with the Dotcom-Tools Speed Test!

Slow Website? Find out Why with the Dotcom-Tools Speed Test!

No one likes a slow website. In 2008, this was somewhat acceptable, but in 2018 where most people have blazing fast internet in the palms of their hands, patience has dwindled for slow-loading websites.

Nowadays, most people expect websites to load in under 3 seconds, and there’s a significant amount of research showing that people will bounce or abandon a site very quickly (and not return) when the load time exceeds 3 seconds. In addition to users disliking slow websites, search engines like Google also factor website speed into their ranking algorithms and demote slow sites in the search results. Therefore, having a speedy website is a must!

What Can Be Done About Slow Loading Websites?

Most people know that slow loading websites aren’t good, but they have no idea how to fix them or where to start. This presents a big problem, because most sites that could be fixed by simple optimization sit and remain slow because their owners don’t know where to begin.

According to Web Hosting Buddy, there are a variety of causes for slow-loading websites, such as poor quality web hosting companies, overloaded servers, large images, unoptimized code, DNS issues, and other problems.  

Luckly, Dotcom-Monitor offers a free suite of testing tools on Dotcom-Tools.com, including a website speed test that runs from 25+ locations around the world. No other tool like this exists online, and it’s a great resource because it’s completely free to use.

How to Test With Dotcom-Tools

  1. Visit https://www.dotcom-tools.com/website-speed-test.aspx and input your How to Test With Dotcom-Toolswebsite’s URL. You can test your home page or specific inner pages.
  2. Complete the quick captcha, and then choose your browser type. Dotcom-Tools offers 7 different browsers types, including iOS and Android for testing mobile-responsive websites.
  3. Choose your testing locations, then click “Start Test.” The test will begin running in a round-robin fashion from all of the various datacenters around the world.
  4. View your detailed results by clicking on the page load time. This will generate a waterfall chart where you can see every single element on the page, the size, and how long it took to load.
  5. Analyze the waterfall chart to see where you can make improvements. Large images, long wait time, lack of caching are all areas that can commonly be improved.
  6. Click on the “Summary” and “Performance” tabs to see a breakdown of the best and worst performing elements, including various charts and graphs that help summarize the information.
  7. Finally, click on the “Host” tab to see where externally loaded resources are hosted and the performance of these elements.

Running a speed test with Dotcom-Tools will give you an incredibly accurate picture of why a particular website is slow and how to fix it. This is something that you should consider when looking at improving the performance of any website instead of flying blind. Next time your website is running slow, be a data driven webmaster and use a speed test like the one at Dotcom-Tools.com in order to ensure that your site is running as fast as it should be.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google News February 2018

We’ve been blogging about Google since 2007. A lot has changed in that time! Here’s a recap of the latest Google updates that we think will impact your business online that’s happened recently.

  1. Google Launches Beta Version of Brand New Search Console

    Google has rolled out the beta version of the new and improved search console and so far we’re liking how it looks. It was built from scratch and the way the data is presented allows you to easily toggle on the clicks, total impressions, average CTR, and average position.

    To access the new console click here and then click the “Try the new Search Console” link. See below for what that looks like.

    The most promising new feature is access to 16-month-old historical data. It enables year over year comparison which is great.  So the new search console currently includes index coverage, performance, and the ability to upload a new site map. All of the other features remain in the old version.

    Some stats we found on our site that were interesting: 273k impressions over the last 12 months (this is how many times we’ve shown up in search results), out of that number 64k were on mobile, and lastly we received 505 clicks from Google search. For the last year in total we have received just over 25k in visits. Some views below from the new console.

     

    The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors.

    As of now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’s still in the beta and many tools and features are yet to come, so stay tuned.

  2. You Can Now Add Videos To Your Google My Business Listing

    Google was testing a new video feature in early January that allowed business owners and customers to add videos, related to the business. Allyson Wright from the Google My Business advertiser community announced that they have fully rolled out the video feature and now all business owners can add videos to their listing. These videos will be visible on Google Maps and local search results. Some important points to consider:

    • Videos up to 30 seconds in length are supported.
    • Videos will appear in the overview tab of the GMB Dashboard.
    • Customer uploaded videos can be found in the “customer” tab.
    • Merchant uploaded videos can be found in the “by owner” tab.
    • All videos can be viewed together in the “videos” tab.
    • After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.

    The process to add videos is same as photos. Go to your GMB dashboard, click photos on the left and instead of adding photos, add the link to the videos. We just posted a video to our page so the video should be live within 24 hours.

  3. Page Speed Will Officially Be A Ranking Factor In Google From July 2018

    It’s 2018 and if your web page takes more than 10 seconds to load, then you are far behind! Nobody likes to wait minutes just for your page to load — they will simply hit the back button. Personally I hit the back button sooner!

    According to this study, 53% of the users will abandon sites that take more than 3 seconds to load. So it came as no surprise when Google announced that site speed will be a ranking factor within the mobile search results in July 2018.

    If you are not sure about your site’s speed, you can use the Google’s “Test My Site” tool. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobile. It not only tells you about your site speed but also gives suggestions on how you can improve. Our home page loaded in 5 seconds which Google says is “good” but according to the above study it’s “not good”. We NEED to improve our page speed ASAP. I’ll post a followup blog on how we improved our website speed and provide some insight into how we did it.

  4. Important Google AdWords Updates For February 2018

    There’s a ton happening in the AdWords world. Here’s the important stuff:

    • The Dynamic search ads allow you to target the entire website or domain name so that you can target a broad audience. However, Google has made some significant changes to it and the changes will go live soon. To know exactly how it will affect you, click here.
    • Google made changes to their algorithm for AdWords sometimes increasing budgets by 2X. Find out how advertisers are responding to it and does it really change anything within AdWords … find out.
    • Google and Facebook get the biggest slice of advertising cake. A recent study revealed that 25% of the global advertising spend goes to Google and Facebook. However, the number may drop soon as people are starting to allocate their ad budget to different platforms.
    • Google is officially removing the Adwords Review extension and all the performance data will be deleted by the end of February 2018.
    • Last year we saw shocking reports that YouTube ads were running alongside some inappropriate videos. It scared advertisers. Addressing the issue, YouTube has now made it mandatory for users to have at least 1,000 subscribers and 4,000 hours  of viewed content if they want to monetize their content (more below on this).
    • Remarketing is one of the best marketing weapons in your arsenal. Here’s a great guide on how to utilize it to the fullest.
    • What is Doubleclick adoptive re-marketing and how does it work? Find out more here.
    • Manually selecting placements to run display ads may seem like a good option, but it is not the right solution to click frauds. Also, it causes you to miss the flexibility of automated placements.
    • Remarketing is good but only if done in a balanced manner. Many advertisers overdo it and as a result, annoy the users. Although Google can’t tell advertisers to stop targeting a particular user, they may give the power to the users to block re-marketing ads coming from a specific advertiser.

     

  5. Youtube’s New Monetization Policy, Not A Bad Decision

    Recently, YouTube has announced that it will demonetize all the small channels on the platform, as per the site’s new eligibility criteria channels need to have more than 1,000 subscribers, with at least 4,000 hours of watching within the past 12 months.

    The decision came after Logan Paul’s ‘suicide video’ incident. According to the company, the decision of demonetizing the small channels is taken in order to, “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.” The channels that fail to meet these criteria will no longer be able to monetize and will lose access to tools and features associated with the YouTube partner program by next month. If any channel fails to meet the criteria but, later if they manage to pass it, will be automatically re-evaluated in the new criteria. All the new channels joining the platform will have to, manually apply for evaluation.

    Though many are criticizing YouTube’s new policy and terming it as “favoritism” for big channels or “penalty” for small channels, we feel it’s not a bad decision.

If you’ve made it this far YOU are my hero. May the Google gods bless your website.

Warm regards,

Matt Ramage
Chief Emarketed Guy

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.