Do I Need a Website Re-Design?

Do I Need a Website Re-Design?

If you have had your website for a long time and haven’t done much to update it in recent years then you might be wondering about the benefits of a redesign. You may have been holding on to the way your website looks and functions because it seems to work for you but there are certain signs to help you know when a re-design is a good idea. Even though you might be hesitant about making the investment, in many cases a re-design can have a positive impact on your business’s presence online and your success in reaching more customers.

One of the most important reasons to get a website redesign is if you are hoping to improve the user experience on your site. User experience is a newer discipline of design that is becoming increasingly important in the success of your website and the first impression you have on customers. People usually have a better experience on a website when it is easy to navigate, loads quickly and is simple to use.

If there is anything about your website that might hinder a positive experience for the user then it will be a good idea to invest in a redesign. When people have a bad experience with a website then 88 percent are less likely to return to the site. Focusing on improving load times and making a site easier to navigate can be a useful goal to have for a redesign.

A redesign may also be helpful if you are planning on updating your brand, aligning the website with new marketing goals or optimizing the site for mobile phone use. No matter what the reason, if you feel that your business and users alike will benefit from a redesign then it is a worthwhile investment to make.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Web Design Trends: Huge Headers

Google’s Layout Algorithm Update
Earlier this year in January, Google announced a page layout algorithm improvement. Sites that were mainly penalized had a high percentage of ads placed on crucial places on their pages. The goal was to improve site experience so that users could quickly find what they’re looking for on your site, without running into problems… like having to scroll past ads.

The Importance of “the Fold
Ads aside, this is where an interesting design element comes into play – the header. The header takes up most of the space on your website and is above the “fold”. This is the point where users would have to scroll to find more information. A good amount of the designated information on a certain topic/web page should be located near or above the fold. But, a recent design trend has popularized gigantic headers and while they’re fun to look at, it’s important to understand their role in search friendly web design.

The Downside of Hugeness
Having a huge header can make or break your website. Remember that having a big image (or using Flash) will dramatically slow down the page load time of your site, which is also an important factor in search engine rankings. Next, when not executed right, it’s easy for a gigantic header to look like a spammy landing page or pop up ad, which will having visitors quickly bouncing away. Take a look at these examples of some sites that have done it the right way. Overall, having a huge header means that users will have to scroll and click more to find what they’re looking for and as we all know, they’re not very patient.

Go Big or Go Home
With certain creative industries, like entertainment, a big header can be used creative and actually keep visitors on the site. But in other industries, such as the health field, it’s not likely that a giant picture of a smiling doctor is helpful when people are looking for specific medical information or help. It all depends on what business you are in and there are different tests that can help determine the effectiveness of your web site. So, the next time you want to go for a certain design element because it looks “nice”, remember to do some research before hand! Let us know what you think about using big headers and what specific industries they work in or where they don’t work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.