Do I Need a Website Re-Design?

Do I Need a Website Re-Design?

If you have had your website for a long time and haven’t done much to update it in recent years then you might be wondering about the benefits of a redesign. You may have been holding on to the way your website looks and functions because it seems to work for you but there are certain signs to help you know when a re-design is a good idea. Even though you might be hesitant about making the investment, in many cases a re-design can have a positive impact on your business’s presence online and your success in reaching more customers.

One of the most important reasons to get a website redesign is if you are hoping to improve the user experience on your site. User experience is a newer discipline of design that is becoming increasingly important in the success of your website and the first impression you have on customers. People usually have a better experience on a website when it is easy to navigate, loads quickly and is simple to use.

If there is anything about your website that might hinder a positive experience for the user then it will be a good idea to invest in a redesign. When people have a bad experience with a website then 88 percent are less likely to return to the site. Focusing on improving load times and making a site easier to navigate can be a useful goal to have for a redesign.

A redesign may also be helpful if you are planning on updating your brand, aligning the website with new marketing goals or optimizing the site for mobile phone use. No matter what the reason, if you feel that your business and users alike will benefit from a redesign then it is a worthwhile investment to make.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Web Design Trends: Huge Headers

Google’s Layout Algorithm Update
Earlier this year in January, Google announced a page layout algorithm improvement. Sites that were mainly penalized had a high percentage of ads placed on crucial places on their pages. The goal was to improve site experience so that users could quickly find what they’re looking for on your site, without running into problems… like having to scroll past ads.

The Importance of “the Fold
Ads aside, this is where an interesting design element comes into play – the header. The header takes up most of the space on your website and is above the “fold”. This is the point where users would have to scroll to find more information. A good amount of the designated information on a certain topic/web page should be located near or above the fold. But, a recent design trend has popularized gigantic headers and while they’re fun to look at, it’s important to understand their role in search friendly web design.

The Downside of Hugeness
Having a huge header can make or break your website. Remember that having a big image (or using Flash) will dramatically slow down the page load time of your site, which is also an important factor in search engine rankings. Next, when not executed right, it’s easy for a gigantic header to look like a spammy landing page or pop up ad, which will having visitors quickly bouncing away. Take a look at these examples of some sites that have done it the right way. Overall, having a huge header means that users will have to scroll and click more to find what they’re looking for and as we all know, they’re not very patient.

Go Big or Go Home
With certain creative industries, like entertainment, a big header can be used creative and actually keep visitors on the site. But in other industries, such as the health field, it’s not likely that a giant picture of a smiling doctor is helpful when people are looking for specific medical information or help. It all depends on what business you are in and there are different tests that can help determine the effectiveness of your web site. So, the next time you want to go for a certain design element because it looks “nice”, remember to do some research before hand! Let us know what you think about using big headers and what specific industries they work in or where they don’t work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do You Think About These 3 Factors in Web Design?

web design

If you’re ready to redesign your website, what sounds like the best thing ever could turn into the worst project you’ve ever encountered without proper planning and research. There’s a lot of pressure on both sides: for the business owner as well as the web designer/developer. Don’t forget to consider these 3 important factors of web design:

1) Personality – This is where the endless search for inspiration begins. What kind of identity do you want your brand to take on? It’s common to feel overwhelmed and feel the need to include many different design elements to your site. But think about how that will translate to customers – it will be very cluttered and confusing. Keep it Simple Sam, is a good rule of thumb to go by. Take a look at some cool web design examples:

20 Examples of Minimalistic Responsive Web Designs

20 Inspiring Examples of Big Backgrounds in Web Design
21 Awesome Bright and Colorful Websites

2) SEO – Now that you have an idea of what you kind of persona you want your new site to portray, it’s time to dig a little deeper. Have you thought about the SEO web design functionality of your website? How can all that great content be found if it’s not made to be seen and crawled by search engines? This includes technical aspects including meta and title elements, on page optimization, search friendly URLs, image attributes, navigation, sitemaps and more. Ideally, this is a process that takes place before a new website is ever launched. It’s always a possibility to go back and re optimize but it’s best when these elements are looked at in the very beginning.

3) User Experience – When users come to your website, they want to easily find and read the content they’re looking for. Load time, navigation, relevant information, and engaging content are all a big part of user experience. Some websites can be aesthetically pleasing but too abstract to navigate. While other sites may be so “boring” that customers don’t identify with the company/brand. This is where these three elements meet to create an effective and useful website. Creating an objective may sound simple on paper, but it’s a more difficult process as you go along. Remember, it’s worth it to devote time and invest into the beginning stages because a website is a highly valuable asset that your business will keep for many years to come.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.