You might have heard of a little site called Cracked.com. Or perhaps, you’ve spent countless hours being roped into reading article after article. Perhaps these articles can be considered a “waste of time” but some argue that the content is actually useful and educational. Regardless, you have to admit that it’s catchy. So, here are some marketing takeaways you can learn from Cracked.
Eye-catching headlines are click-worthy: Where else would you find articles like this? “6 Real People With Mind-Blowing Mutant Superpowers”, “6 Insane (But Convincing) Fan Theories About Kids’ Cartoons”, “6 Horrifying Implications of the Harry Potter Universe”. How could you not want to click these articles? Posts on the Huffington Post and celebrity tabloid magazines are also a good example of getting people to want to read.
Deliver what is actually promised: Sometimes, over-exaggerated headlines can seem like a scam because they don’t really deliver. This is especially true with spammy ads for weight loss or anti-aging solutions. However, Cracked gives readers exactly what they expect and be specific as possible. For example, with an article like “6 Lies About the Human Body You Learned in Kindergarten”, there shouldn’t be a surprise to what you expect.
Know what your readers want and offer them more: The best/worst part about Cracked are the recommended articles at the bottom. Even if you just came to the site to read 1 article, chances are that you’ll stay even longer when you get a glimpse of these other articles.
You can also do this by posting related videos are responses to each other on YouTube or listing related recommendations like Amazon’s “Customers Who Bought This Item Also Bought”. In other words, give them a good reason to stay longer.
Be mobile friendly: By just looking at the desktop version of the site, you can tell that Cracked is mobile device friendly. There are well-organized categories and catchy pictures to go with every article. They have an iPad app that makes it easy to browse for articles. Some articles are actually optimized for mobile while others lead you directly to the main site.
This is something you can do with your mobile website. Make sure to read out related blog post: Mobile Web Design Tips for 2013.
So, check out Cracked and have some fun. But don’t forget to notice the details that keep readers coming back for more so that you can implement the ideas into your own site.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.