Marketers are turning more and more to video content to reach their audiences online because people consume videos more than any other type of content. If you are creating YouTube videos but are not able to get your content to show up in a search engine then certain SEO strategies can help improve your rank. Using SEO for videos can help grow your channel and increase views for your YouTube content.
Using Keyword Research– Knowing the right keywords to use can help you reach more people and get your video seen. You can start by making a long list of potential keywords and finding out which ones appear the most in YouTube’s suggest feature. Suggested keywords are the ones that people type most often into YouTube so they can be especially useful for SEO.
Create Quality Content with High Retention- Getting your website to rank better means having viewers who tend to watch the video all the way through. Audience retention should be as close to 100 percent as possible in order to have your video show up in YouTube search results. Your videos should contain useful information or remain entertaining throughout the whole clip so that viewers are more likely to watch until the end.
Include Keywords in Video Content and Titles- When you have an idea of which keywords will be the most effective it can be helpful to actually say those keywords in your video. YouTube will recognize the words in the audio and incorporate that into their ranking. Also make sure to use keywords in the title of the video and the description to get an even bigger boost in your rank.
Creating good quality YouTube content with the right keywords is the best way to get better ranking and more consistent views for your videos online.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.