How to Add Music to Instagram Videos

How to Add Music to Instagram Videos

Instagram videos can be a useful way to connect to followers with images you create and share. Videos are a great addition to any Instagram account, no matter what your page is about and what your goals are in using the platform. To give videos an extra level of appeal you can add music to go along with the images and share something people will really enjoy.

People often find that adding music to videos that have static pictures can make the images more interesting especially when they are using the ‘stories’ feature on Instagram. Videos with a slideshow of images need an audio track to make it feel more complete. Unfortunately Instagram doesn’t offer a built-in editing tool that allows you to add music to the videos you upload.

Even without a built-in feature for adding music many people find ways to include an audio track with their video. There are different options and possibilities when it comes to adding music to Instagram videos whether you are creating posts for your business or just for family and friends. Spending a little bit of extra time on audio and video can make a more dynamic post that is likely to get more feedback.

Mobile Apps for Audio

Although many professional companies working on their Instagram account might use a desktop computer to add audio with video editing software, the average person won’t spend as much time on it. Since typically most people record videos with their phone it would be an extra step to transfer the video to the desktop and then back onto their phone once they’ve added audio. Fortunately there are mobile apps available that can make it easy to add audio tracks to a video you have recorded.

A number of different apps available on smartphones are specifically designed to take video you have recorded on your phone and merge it with an audio file. Most of the apps will only allow you to use audio files that are saved to your device so as long as you have some tracks available on your phone you can easily combine them with your video. Some of them even have other useful features to enhance the video such as adding text or filters.GoPRO

Some of the mobile apps that allow you to merge audio files with your video include Vidlab which allows you to search for audio files on iTunes or Google play so you can purchase them for your video. Other apps include Videoshop which allows you to also edit video clips and combine them together, flipgram which includes content creation and social sharing as well as Quik by GoPro. Quik can automatically create stories and allow you to add audio, filters and even interesting effects such as stop motion.

Adding an Audio Track

To add music using one of these mobile apps you simply need to to download them and select your video and the audio track that you have on your phone. Some of the apps include stock audio that you can use for your video if you are concerned about copyright infringement or if you don’t have a track available to use. You can also add your own music but be aware of the necessity of crediting artists in certain cases.

You can usually use the app to adjust the starting point of the music and where it appears in the video. If you have a video editing app you can also add more video clips and filters to put together a more elaborate presentation. Once you have created the final version of the video you can simply export it where it will be saved on your phone to be uploaded to Instagram.

Most of the mobile apps are straightforward and simple to use but there are tutorials available online if there is something specific you are having issues with. Once you are familiar with the apps options it will only take a few minutes to add audio and quickly upload your video after recording it. Being able to edit and create videos on your mobile phone can save a lot of time and allow you to share more interesting posts when you are on the go.

Occasionally videos can be flagged for having copyrighted content so make sure you credit the artist if you can. Overall, music can be a great way to make your videos more worthwhile to followers who want to see unique and high quality posts. Even if you aren’t interested in using any of the other editing options, simply adding an audio track can make videos more appealing.

Adding music to Instagram videos is an easy and effective way to engage followers with your posts and get more people interested in your content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

4 Important Rules to Make Marketing Videos More Engaging

4 Important Rules to Make Marketing Videos More Engaging

Engaging videos are able to retain, interest, stimulate, and connect with viewers – all of which are important for marketing. And while it is true that videos are naturally quite engaging, you will have to tap into and leverage that potential.

As you can imagine there are lots of factors that affect how engaging your marketing videos will turn out to be, but as a good place to start there are four important rules that you need to follow:

  • Plan it so that it has a short duration

Try to plan every marketing video so that the duration is short – somewhere in the 15 to 60 second range. The fact of the matter is the shorter the video the more likely you are to be able to retain viewers, and more of them will be around for you to convert them with your call to action.

Considering your video is going to be short, it must also be direct. That means that you need to strip away any fluff during the planning phase, and distill it down to its most basic elements.

  • Optimize the first few seconds

During the first few seconds (normally about 8 to 10 seconds at most), most viewers make a decision to either keep watching or click away. That is why you need to optimize the first few seconds so that you are able to best convince them to stay and continue watching.

One of the most effective ways to do that is to get to the heart of the matter and let viewers know what the video is about and more importantly how it will benefit them. Let them know what problem of theirs it could solve, or what they stand to gain.

  • Design the video to provoke an emotional reaction

The most engaging videos are invariably the ones that provoke an emotional reaction, which is why funny, inspirational, sad, touching, or even outrageous videos go viral so frequently. Be sure to use that fact in your marketing videos, and design them to provoke some kind of emotional reaction too.

While it can be tricky to pull that off, using storytelling elements that make viewers feel invested in the subject is a good place to start. Also always remember that it is easier for viewers to connect with people rather than faceless objects or brands – so frame your video accordingly.

  • Track, experiment, evaluate and analyze everything

Ultimately the key to making your marketing videos more engaging, is to improve them iteratively over time. For that to happen you’ll need to track their engagement, experiment and try new things, then evaluate and analyze the results.

If you do all that, you should be able to slowly but surely learn more about your target audience, and be able to tailor your videos so that they are more engaging to them.

Of course in addition to these rules, it is important that you create videos that are visually interesting and impressive enough to capture the attention of viewers. For that you may want to try using Movavi Video Editor as an MP4 editor that will help you to compile, tweak, and improve your videos to your satisfaction.

Within Movavi Video Editor you’ll find pretty much all the features you could possibly need to come up with engaging and impressive videos. It can be used to merge clips together, trim out unwanted parts, enhance the video quality, apply special effects and filters, add captions, include audio tracks, and much more.

The best part is that while you may be worried about how complicated it can be to edit videos – there’s really no need for concern with Movavi Video Editor. Simply put it will provide you with an intuitive and user-friendly experience that will let you edit your videos quickly and painlessly – even if you have absolutely no prior experience at all.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Supplementary Sites for Effective Website Video Marketing

Video marketing is hotter than ever and as the views rack up, your business can’t afford to miss out on this opportunity. In our post, “Does Your Business Use Facebook Video?” we covered using videos on Facebook Pages… so, is there really anything else worth pursuing outside of YouTube? Of course!

LinkedIn – This is the place for professional networking. But, this social site is often accused of being too uptight and not personal enough. Luckily, there’s any easy way to add video to your LinkedIn profile using SlideShare. There are other ways to add video to your profile using using Box.net and Google Presentation. On top of Recommendations and active participation on the site, this is a great supplement to make your profile stand out.

Pinterest – Guess what? Pinterest isn’t just for pictures! For certain industries, (like online retailers) the traffic from Pinterest is something that they could only wish for! Not only can you pin videos, but you can also optimize titles, descriptions and customize the screen capture that is displayed. Make sure to pin it to a relevant board and reciprocate by pinning/sharing related videos and pictures.

Other Options are Endless – YouTube isn’t the only place to share your videos. Justin.tv, Vimeo, Mevio, MetaCafe, Daily Motion, eHow videos and so many more. Just as Google isn’t the only search engine (although it’s the biggest one), it’s important to use different platforms that are available. YouTube will help bring traffic to your website but depending on your business, it can be worth it to build authority on different social networking sites. These sites can help supplement your presences in your main website or YouTube and help bring more relevant visitors back to your site and keep them there for longer.

Helpful Resources:
YouTube Ranking Factors – Whiteboard Friday
10 Fascinating Video Marketing Stats for 2012
Online Video Marketing: This Time It’s Personal
10 Video Tips for Businesses on Pinterest

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.