I just attended a webinar today put on by HubSpot that discussed search engine optimization, blogging, and social media. I will write a blog post later today about the webinar. It was filled with great content! But the moderator pointed out a viral campaign on YouTube that was very impressing!
So I did a search on YouTube for “blender” and found a bunch of videos put out by this blending company called Blendtec that sells a high end blender. The videos are very entertaining and the video I watched is below. I don’t know if they used some special effects here but they blended an iphone. At the end they pour out a bunch of ash and parts. The videos they put out are called “Will it blend?” and it seems they just choose different items to put in their high powered blenders. They’ve litterly received millions of views since their YouTube channel went live in July of 2007. The iphone video alone received over 6 million views.
At this point after watching the video I was still not really sure what the company was about that was promoting this video so I went to their YouTube channel and found their company website which sells the high end blender. If you visit the website you’ll see on the right column links to their videos and a seperate site that just promotes these funny videos. They also have a banner promoting a free trip to blendtec.
Blendtec gets an A+ in my book for viral marketing. This is a great case study and something to strive for with regards to viral marketing. The costs for putting these videos on was probably pretty high but the exposure they’ve gotten from YouTube and other channels was well worth the investment.
Well if you’re still not convinced that YouTube and video marketing is important to your search marketing campaign the below numbers will blow you away. The Google properties (just in case you didn’t know, Google bought YouTube several years ago for several billion dollars) tallied over 100 million video views in October, 99.5 million of which were on YouTube.
In the upcoming months we will be blogging more in depth on how to drive traffic to your site and/or blog through video marketing. There are millions of potential customers on YouTube and we hope to help our readers crack the YouTube code on website video marketing. Stay tuned!
Online video is one of the best ways to capture an audience and convey a message. Increasingly popular is website video marketing. YouTube makes up 10% of all internet traffic, this makes YouTube an important resource for promoting yourself or message because there are millions of people actively searching for something. There are many sites you can post on for video marketing but because of YouTube already has such a large established network it is a community I suggest you join. If you are posting a video on YouTube one of the first things you should do is customize your social media account. Not only will you be able to change how your account looks, by altering colors and fonts, but you can also add links back to your business websites. Once you have done that you should begin to look for popular channels where the subscribers are active on YouTube. You should then build relationships with these active users, consider yourself the new member of a club, you need to be friendly and interesting. That way you can begin to build your list of friends and grow your network. These are just some basic steps that anyone considering YouTube marketing should look into. These days it is not enough to simply put your video out there and sit back. You have to be active and the more dedication you put into expanding your network, the greater the returns.