Most businesses have begun to realize how crucial it is to use YouTube as part of a media marketing campaign. In addition to making lots of great video content, incorporating some optimization techniques can make your YouTube videos more effective through greater visibility in a search. SEO strategies can help ensure that your video comes up first, not only in a YouTube search but also through Google and other search engines.
YouTube allows users to manually add their own title, description and tags to make it easier for people to find your content. The first step in optimizing your video is using these options to your advantage so that you increase your visibility through the right keywords. You can use lots of keywords research to make sure you are adding the right terms that focus on user intent and make it more likely for them to find you.
Tags are important because they add keywords to your video and help classify the content. Make sure to only use relevant tags and avoid simply adding popular tags to make your video more visible. Picking the right thumbnail can also be helpful in appealing to users so make sure to pick an interesting image that shows your content is exactly what they are looking for.
Other advanced settings can also help improve visibility such as allowing embedding of your video. If your video can be embedded it means anyone can add it to their website which increases the rate at which it will be shared and viewed. Videos can also include a call to action so that the viewer can continue by clicking through to your website or other content you have created.
Part of optimizing means distributing your content as much as possible so that you can increase views and extend your reach. Make sure to share your videos on all social media to get better results.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.