What Kind of Content Marketing Is Your Business Interested in?

Content marketing is certainly the buzz word for 2018. But when it comes to narrowing it down, do you know what’s best for your business strategy? Take a look at some things Emarketed can help you with today:

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Infographics

A picture says a thousand words and an infographic is more than just a shareable image. An infographic presents information in an appealing, visual manner by using a creative combination of carefully curated content, facts and images. A good infographic has a sense of purpose and flows in a way that easily makes sense to readers. It’s hard to think of an infographic as a driving force behind content creation, but it is certainly a powerful tool that can be helpful once combined with social media.

Read more about out infographics here: https://www.emarketed.com/marketing-infographics

Video Marketing

With advances in technology, almost anyone can use video marketing to their advantage. The goal is to tell a story and convey the human side of your business. Put your best foot, and face, forward and our video marketing team will help produce and develop the best videos to fit your business needs. Once again, you can leverage video as a platform to introduce, educate and even entertain. Video is definitely a must-have for 2018.

Email Newsletters

Providing interested customers with high quality content from a regular newsletter is an effective way to communicate. The “hook” is the easy part, as they’ve already opted-in and are expecting information from your business. The next part is to keep their interest and give them something to look forward to. This can come in the form of coupons, neighborhood news, important stories and just generally, helpful information. Newsletters may seem old-fashioned compared to all the other things out there but it’s certainly tried and true for most businesses. Looking at email newsletters as a source of creative content creation gives you something else to work on instead of depending solely on your website.

Social Media

While social media marketing is often seen as the connection between content and the audience, it’s time to look at it in a different light – as the source of content creation itself. If you don’t think this is possible, take a look at Instagram and Pinterest accounts. These updates/posts almost always rely on a quick and new source of content generation. Although the lifespan of this content generally doesn’t last as long, it’s another area to grow your business in. Social media sites such as these allow businesses to think outside of the box when it comes to creating new content.

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Let Us Know

Content is king and by now, you should know that we don’t just mean written content. There’s so much more out there for your business to explore. Let us know what you’re going to concentrate on for this coming year.

8 Video Strategies for Your Business

8 Video Strategies for Your Business

Video marketing has become more valuable than ever in the last few years and will continue to be a growing trend in 2018. Social media managers should be investing some time and effort into setting up video marketing strategies on a regular basis to maintain your business’ presence online. Videos helps deliver information quickly and in a simplified format so that your audience can easily respond.

Businesses that offer high quality videos with relevant information to their audience tend to see the best results. However, in addition to high quality content you will also need some effective strategies for marketing.

Here are some of the best video strategies to reach your target audience.

  1. Get Involved in YouTube

Recently YouTube has become the most popular search engine tool right alongside Google. Posting content on YouTube can help you reach a large audience while still catering your content to a specific demographic. Most major brands are now embedding YouTube videos on their websites to help deliver information to their visitors.

There are several different types of videos you can make on YouTube to create effective advertising such as getting started videos, tutorials, product demos, instructional videos, interviews, and behind the scene videos. You can also create videos that provide people with relevant information about your company so that they know more about you.

  1. Produce Lots of Diverse Content

Since there are so many types of videos you can create using YouTube, it is a good idea to produce as many forms of different video content as you can. The most successful video marketers on YouTube have an average of 181 videos on their channel while the least successful had an average of 29. Video marketers that do well on YouTube also have a broader distribution of video lengths ranging from 30 seconds to 20 minutes on average.

Making videos with a variety of themes, subjects and approaches can help keep your YouTube channel interesting to your audience. You need to give people a reason to subscribe to your channel and anticipate your next video.

  1.  Use Sponsored Video Ads on Social Media

Social media is crucial in the marketing world and it has become a competitive place for businesses to reach people. Paid ads can help make it easier to ensure that people see your content and video content on sites like Facebook tends to have 100% more engagement than the average post. Creating sponsored video ads and choosing targeting options on Facebook can help you stay connected to your audience.

  1. Create Personalized Videos for Followers

Social media platforms are a great way to really engage with your followers instead of just promoting yourself or your products. You can use videos as a way to connect with your fans and use the personal touch in a way that makes them feel special. Sending personalized videos directly to followers can help you let them know that you appreciate their business while also promoting brand loyalty.

  1. Market with User-Generated Content

One of the best ways to market your business is to leverage user-generated content on social media platforms as a way to get people more involved and interested in your brand. The easiest way to do this is to hold a contest asking followers to create their own videos using your company’s product. You can then publish the winning video on your site which will act as a testimonial for your brand and instill confidence in prospective customers.

  1. Take Advantage of Instagram and Snapchat Stories

Social media sites like Instagram and Snapchat are very brand friendly and a great way to reach a younger audience. Brands can use the Stories feature on both of these sites to share short 10 second videos that will disappear after 24 hours. This feature can be useful to reach your target audience with time sensitive information such as the details of a flash sale.

  1. Engage with Followers on YouTube

Part of your video strategy should involve making sure that you connect with people on your YouTube channel to keep them coming back. YouTube is a great place to build a community with your followers and being more engaged with fans can help drive more views, likes and comments on your videos. You can even listen to community feedback and create videos that are something your followers are asking for on your channel.

  1. Market with YouTube Advertising

Video ads on YouTube have a much higher click through rate compared with AdWords and video ad networks. Paid ads on YouTube can deliver positive results through a number of different hyper-targeting options including contextual, behavioral, geo, retargeting and search. This type of advertising can help drive engagement and increase sharing for your videos.

Video marketing is no longer something your business can ignore. Using some of these video strategies can help you see better results from your marketing efforts overall.

Video Marketing for Your Business

There’s no better way to describe your brand than capturing it with video marketing. Although SEO content has the magic touch, video is the only way to bring your brand personality to life and engage customers in a way that words can’t.

Marketing your website through video is about making a more personal connection with the customer. This is a crucial point where they can learn more about what you have to offer and decide to buy from you, learn more or leave. Most small businesses are using social media but video is a channel that is under utilized. Don’t you want to get ahead of the game?

Nowadays, people are more interested in consuming video content online. According to comScore stats,  the average person watched approximately 15.9 hours of online video per month (in May). That’s a lot of content! And top sources include YouTube and Facebook, where you can make your video channel completely accessible!

And of course, the best thing about videos is that they can be SEO optimized. If your video ranks well for certain terms, you can take advantage of top and first page result rankings if there is few or no competition in your niche. Video results also stand out amongst text for website results when people search for keywords.

Check out these helpful resources if you’re interested:

Why Your Site Needs Video
Small Business News: Video Marketing Guide
4 Inspiring Small Business Video Successes
Online Video Offers Low-Cost Marketing For Your Company

So, what are you waiting for? Contact us today about video marketing for your small business!

Optimizing Your YouTube Videos

The American Dream film

There’s nothing worse than the misconception of, “If you build it, they will come.” Of course, this also applies to your website video marketing. YouTube views don’t just add up by themselves!

Just like Google’s search engine algorithm changes on an everyday basis, YouTube’s search engine also has a system for ranking your videos as it applies to related terms and keywords. So, in order to make the most out of the hard work you put into making a great video, it’s important to look at a few different ways you can improve your YouTube search rankings.

Titles, descriptions and tags – When choosing these keywords, remember that you’re not just appealing to the YouTube search engine but more importantly, the viewers. It’s important to use interesting terms that people would actually want to click on when your video shows up in their search results.

Positive user interaction – YouTube considers the number of views, comments, subscribers and ratings of your videos. Make it easy for your viewers to comment on and rate your videos. (Depending on the nature of your video, you’ll also have to keep a sharp eye out for YouTube trolls.)

Encouraging clicks – Make sure to add your site URL in your video descriptions and main channel info. Keep your viewers engaged with a call to action such as “Visit our site” or “Support our cause”. Also if you receive video responses, you can accept the links to also help increase the visibility of your videos.

PS) Remember to also optimize the technical aspects of your YouTube videos and don’t forget to check out The American Dream Film.

Ecommerce Sites Benefit from Sharing

Funky Sofa Marilyn

Social media is now a must-have, even for ecommerce sites. By looking at big brands like Zappos and Amazon, you can incorporate some useful sharing strategies for your small business or ecommerce site:

What do your customers care about?: With Funky Sofa, we take this as an opportunity to also showcase design inspiration and interesting furniture products from other retailers. This also allows us to stay up to date with competitors in the industry and to see what they’re doing.

Share interesting content: An onsite or offsite blog can also be an interesting way to share content. Funky Sofa often posts behind the scenes photos of the making of their products and furniture. Not much of a writer? Take a look at some retailers have boosted sales by incorporating video marketing.

Social Sharing Buttons Help with Engagement: Adding a “Like” or “Tweet” button to your site is easy. Take a look at the Marilyn sofa above. 41 people Liked this product and a blurb was published on their Facebook wall so that all their friends are also exposed to the Funky Sofa brand.

With Christmas time around the corner, ecommerce sites can benefit by sharing in the right way and without seeming overly self -indulgent. Remember, it’s not ME, ME, ME but YOU, YOU, YOU (we’re talking about the consumers here).

Check out some more on important ecommerce trends via Search Engine Land.

Webinar: How to Harness Internet Video Marketing

Emarketed video marketingIt’s Tuesday and we attended a webinar with Firm Media this morning about “how to harness internet video marketing to promote your business online”.

Video Marketing is Useful
The most important thing about video marketing is that it can help create conversions. How exactly does that work? It depends on the planning and execution you put into your videos. The goal is to create quality videos that stand out from the crowd and your competitors. On the webinar, we found out that 75% of customers would rather see a video in place of lengthy text on your website. Search engines also prefer videos if you optimize and use keywords in title tags and descriptions. If you think pictures add a personal touch, think of the impression that videos will make on your customers!

Different Types of Videos
There are a variety of videos that you can incorporate onto your website. Here are some common ones that were discussed:

  1. Testimonials
  2. Introducing your team
  3. Showcasing the user experience of your service/product.

Whether you own a restaurant or an online marketing firm, the benefits of video is that it helps you accomplish something that you CAN’T with copy. If you own a restaurant, a video can really show the ambiance and food that your business has to offer. If you own an online marketing firm, it can add a human touch to what some consider a “sterile and cold” business.

What are you waiting for?

There are times for informative videos and experimental viral videos. Today, the point is not to give your best “elevator pitch”. Don’t you think customers are tired of this? It’s a chance for you to convey emotion and show your human side. Your customers can get a chance to meet you before they actually make a connection. This could even be the deciding factor in their decision. People like to actually see and hear WHO it is that will be helping them.

How to Embrace Video Marketing

Need some more reasons to incorporate video marketing into your website? People and search engines love videos and it’s not surprising why. Because of the countless engaging possibilities, videos can be optimized just as well as the content on your site. So, why is everyone talking about video? Videos are easy to share and let’s face it, people with short attention span love videos!

  1. You don’t need a whole production crew. Vlogging (video blogging) is popular and easy. It doesn’t take much more than Windows Movie Maker to throw together a short video.
  2. Focus on keywords. Just as you do with content, use keywords accordingly in video titles, tags and descriptions.
  3. Keep the length in mind. A video should be around 3 minutes long for maximum effectiveness. Remember that your customers on mobile connections may have problems viewing longer videos.
  4. Don’t forget to promote yourself but don’t go overboard. It’s as simple as adding your site URL in the description or sharing your Twitter handle. Include a call to action for those who are looking for more info or those who are just curious.
  5. Be engaging. From product reviews, interviews, or just your opinion on a popular topic, there are a lot of ways you can create video content. Don’t be afraid to get a Q&A started.

Hopefully, these suggestions help with your web video design considerations. Have a YouTube channel or a video blog? Feel free to link us, we’d love to check it out.

Intel’s Advertising Overhaul


Listened in to a webinar this morning with Corey Carrillo of Intel Corporation and Craig Macdonald of Covario about Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign. Most of the time, I find that big corporate presentations are kind of dry because they only cover really general topics and give broad details.

Anyways, Corey admits that Intel is lacking in their brand power presence when compared to Dell or HP. They began an overhaul of their advertising campaign which portrayed their engineers as “rock stars”. Across video, online, email and other advertising platforms, Intel used the same format with familiar characters. This gave their new image a consistency. I personally like these new ads and how consumers can relate.

Consumers seemed to enjoy these ads and found them entertaining. BUT… when directed to the landing page, customers quickly bounced. Like we’ve talked about before, this landing page looked really cool and was flash based. From the consumer point of view, it was too slow loading and they weren’t finding what they were looking for. After a simpler revamp, Intel’s ad campaign improved. They tested, measured and learned from their mistakes and it’s something we all can learn from.

As Corey reminds us the 3 most important things he considers when it comes to a paid search campaign:

  1. keyword selection
  2. ad creative used
  3. landing page

Lesson learned: Integrating your SEO and PPC campaigns are easier said than done, especially for big corporations.

Video Marketing for a New Decade

Why Video?

Why read about it, when you can see it? 2009 has definitely been the year for video marketing. With more YouTube views than Google searches, what can you do to ensure that your video won’t be lost in the crowd? You can’t just throw together a video, throw it on a video-sharing site and expect business to roll in. Nowadays, you can attract viewers to your website by integrating videos for certain topics. Whether it is a welcome video, virtual tour, or helpful tutorial, videos are a riveting way to compliment your content and glorious web design.

Tips for Successfully Using Videos

Are you using video to its full potential? Even though we are coming up in the new decade, chances are that most of your competitors are not taking full advantage of using website video. Here are some helpful tips you should keep in mind for optimizing your videos:

  1. Embed and share – From viral videos, trailers, to informative video clips, you’ll benefit from being able to share your videos with an embeddable feature
  2. Using the right format – There are countless video formats out there (FLV, MP4, AVI, etc). Using the most popular ones will make it easier when editing and viewing.
  3. Accurate tracking tools – What’s the use of your video marketing efforts if you can’t see how they’re helping you? By measuring your performance and the impact of each new video, you’ll be able to better your assess your progress.
  4. Video seo – Did you know that videos are 53 times more likely to appear on the first page of search results than text pages? Utilize tags and keywords to make your videos more visible.
  5. Be consistent – If you plan on integrating a lot of videos across your website, make sure to present a reliable message. Don’t confuse your customers or make promises that you can’t keep.

Not only is it a brand new year, but we are embarking towards a new decade. Why not do something good for yourself and your company?

Add Personality to Your Website

Does your website lack personality? If so you should invest some time into social media marketing, a process of personalizing your site to attract potential customers. You want your homepage to effectively illustrate who you are and the services you are offering. In order to create interest among internet browsers, with the average attention span of 3 seconds, you need to be original. Using multi media such as images, video, and blogs is important in sustaining a successful business online. It is also important to increase traffic to your site, creating higher visibility and creating a greater potential online customer base. Video marketing is an increasingly popular marketing tactic that has grown in favor because it is a succinct, entertaining way to connect with your customer. If you are concerned or intimidated about the idea of using video, you should consider starting a YouTube account. Starting a YouTube account is simple, free, and it will help get your website more visibility. Also if you post a video about your business on YouYube you can easily attach to your website. This is beneficial because it not only puts interesting video on your website, but it also exposes you to a much larger audience of people and communities networked through YouTube.