The Netflix Digital Marketing Midas Touch

The Netflix Digital Marketing Midas Touch

Netflix has become a staple of entertainment in people’s homes and this is partially due to their smart advertising campaigns that get people interested in their content.

Netflix subscriptions have increased from 30 million  in 2012 to 120 million today and the number is expected to keep rising. People love Netflix because of the content but also because the product is personalized to give users what they want.

Netflix focuses much more on content personalization than other entertainment companies by using proprietary algorithms to predict what kind of content users will be likely to watch and hiding everything else. Although Netflix has spent a lot of money and time investing in engineers to create these algorithms other companies can still benefit from focusing on personalization.

Using tools that help personalize websites based on what users have visited in the past can be an effective technique in creating a more personal experience like Netflix.

Another technique that Netflix has proven to be very successful with is their email marketing campaign. Netflix emails contain branded content, moving images and GIFs to catch user attention and get them interested in watching new shows or movies as they are uploaded to the site. Their simple email designs incorporate themes from the show and are still easy to read for people who to tend to skim emails.

In looking at Netflix’s digital marketing approach, making things simple yet highly personalized tends to work best in reaching a bigger audience. People want things to be easy and to be uniquely catered toward them and their personal interests. Personalization helps anticipate users needs and wants, which will make them more likely to become a loyal customer.

Personalized content and simple advertising campaigns like email marketing can go a long way to appealing to more people overall.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.