Using Twitter to Achieve a Higher Search Ranking

It can be difficult to fully recognize the potential of Twitter as a useful advertising tool. So, how do you know if you’re doing it right? Take e-commerce company Zappos, as a good example. Zappos effectively utilizes Twitter by establishing a microsite, twitter.Zappos.com. The site obviously also links to Zappos’ site, but more interestingly links to the CEO’s Twitter account and even features employee tweets.
twitter-of-the-day_1248821387171
Many companies use Twitter, but what makes Zappos different? Their CEO, Tony Hsieh, tweets on a whole variety of topics. Ranging from business advice, occasionally promoting his business, and even humorous updates, such as “Calling a children’s word game “hangman” just seems plain wrong”. They should invent a more humane game, like “lethal injection””.  Sometimes, it is really refreshing to see a corporate Twitter account actually be social! Users are drawn to this because it shows that a CEO understands the use of Twitter as a social media utility and is not only using the account for the sole purpose of gaining sales. Zappos has gained followers, received positive publicity, and gained exposure by being featured on sites such as Twitter of the Day.

The success of Zappos’ Twitter site has resulted in their achievement of a higher search ranking. However, there is still argument on how you can really tell if the traffic driven is accurately measured as a direct result of the Twitter account. Nevertheless, studies have shown that you get the best results when both your paid and organic search works in unison. A recent study found that you can get up to a 20% increase in clicks on your natural listing if you have a paid ad near it. Not surprisingly, the study also showed that if you show up on paid and organic search, your number one ranking gets 20% more clicks. In the end, it is important to learn from Zappo’s social approach to gaining more clicks and to think about synergizing your paid and organic search efforts to get the best results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Advanced Business Blogging Webinar by Hubspot Review

bill gatesI attended a webinar today on advanced business blogging by Hubspot. Don’t let the advanced part in the title scare you away. Hubspot, an online marketing company similar to emarketed, does a great job on providing webinars. Today’s webinar focused on blogging and can be viewed here. A few notes about the actual webinar that really made this interesting. First they had a powerpoint of the webinar that can be accessed here through SlideShare and a live video feed of the presenter that was being pulled from Mogulus. You can view Hubspot’s channel here. Mogulus provides a free service and a paid version which removes the advertisements. There were no advertisements on the webinar but when I viewed the video on Mogulus there were advertisements. So I’m assuming that Hubspot is using the free version. They have over 800 viewers on the webinar today! You can view all of their shows on their Mogulus channel or here on their site. Hubspot also integrated their Twitter account into the presentation so you could ask questions through Twitter during the webinar. There were also links to Facebook and LinkedIn as well from the webinar page. These are all free tools that any one can use.  The use of these social media tools was very impressive and is definately something that we’re looking to integrate into our next version of our emarketed site. They were able to utlize these free services which can be used by anyone: Twitter, SlideShare, Facebook, & Mogulus

Ok, lets get into some of the key points from the webinar. A lot of the content which I’m proud to say has been discussed by emarketed in past blogs. Hubspot goes into why you should blog with 5 keys to a successful blogging:

1. Pick your target personas
2. Create a mix of posts
3. Write great posts
4. Sustain it
5. Spread it

One of the great take aways from this webinar is that your SEO (search engine optimization) efforts can start from your blog. You should write content that relates to your products and/or services. One thing to remember though is that SEO takes time and this is the same for writing blog posts. You will not see the direct results of your blog writing for several months. You also have to promote your blog once it’s up. It’s the same for your website which our clients are starting to understand. People will not just magically stumble across your blog when you write content. It must be promoted. Some of the methods Hubspot discussed were the following: post to twitter, comment on other blogs, post to facebook, start building a list of subscribers to your blog. They also had a great tip about using images through Flickr so I took their advice for this blog post. We do not always uses images in blog posts but I can see how it makes the blog easier to read with an image.

For more information regarding the webinar you’ll have to watch it at the following link.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Twitter Overloaded & Hacked

Well Twitter must be growing considerably in the last few weeks. I’ve gotten the below screen a few times in the last few days. It’s only up for a few seconds at this point and when I refresh my browser its working properly. I recently saw Twitter being used on CNN for a news program the other day where Tweets were being streamed in real time below the news anchor. I believe they must be screening what’s showing up on national TV though. The Twitter stream was actually for the CNN reporter. And of course McCain and Obama used Twitter in their campaigns. I believe Obama is still the number one user in Twitter with over 100k in followers. I actually just tried to pull the Twitter page for Barack Obama up and received another error which is also pasted below. Twitter must be experiencing some serious growth pains. I actually just found out that some hackers were able to hack into Barack Obama, Britney Spears, and Fox News personal Twitter accounts along with 33 other high profile people. Twitter has also had problems unrelated to this latest attack a few days ago with hackers sending out phishing tweets to get users to click links to enter in personal information to win free prizes. Click here to read the full article. I’m sure Twitter will continue to be tested as it grows in 2009. Stay tuned for more Twitter news!

Twitter Overload Error
Twitter Overload Error
Twitter Error for Barak Obama Page
Twitter Error for Barak Obama Page

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Adding Facebook advertising to your search marketing campaign?

I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.

emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

You can’t ignore social media!

I just finished a webinar by ClickZ titled “Conversational Marketing: How to Develop a Successfull Social Media Strategy” presented by Dave Evans, author of Social Media Marketing: An Hour a Day. The webinar should be available later today or tomorrow to watch. Dave Evans is a social media guru and was able to do a good job in the limited time he had to discuss this subject.

One of the key takeaways for me was that you can’t ignore social media. It’s here to stay and he gave a great example of a user that created a fake ExxonMobil twitter account and amassed a huge following while ExxonMobil was not aware of this. They finally found out and shut down the twitter account. Click here to see this shut down account. Mr. Evans thought that the better use of this twitter account with the following it had amassed would of been for the company to actually take it over and start using the twitter account for PR. I agree.

The webinar also talked about how social media is just one function of your overall marketing campaign and how this should be integrated in with your print, tv, and any other advertising campaign you’re running.

Social media involves participating with your potential customer or existing customers. Social media inlcudes some of the following mediums: blogs, microblogs (twitter), photos, audio, and videos

Get started today! emarketed currently is ramping up as well with social media and is offering this as a service to enhance your search marketing campaign. Sign up for a Twitter account today and start following us on Twitter and follow other companies in your related industry to see what they are doing in the social media space. Also start a blog with a free account through WordPress and follow other bloggers in your space.  Also signup to YouTube as well if you have some videos or presentations to share with others. We’ve been using YouTube more agressively over the last few months and have found it beneficial to our business. You can preview our channel to see some of the videos we’ve created for our clients which has been part of a social media campaign for our clients which involved website video marketing. And lastly also sign up for a Facebook account and start using facebook even if you don’t plan on using it for your business right away. It’s imperative that you start using Facebook so you can see how people are using it and how adverters are starting to target their demographics.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.