What Social Media Challenges Do You Face?

Feeling Lost
Many companies who take the big dive into social media can be left feeling a little lost. This is understandable as it can be confusing to organize what to do and who to listen to. If you’re feeling confused, it’s time to do something about it! Many companies and social media resources offer free webinars or white papers for educational use. For example, SEOmoz has resources ranked by difficulty so you don’t have to feel overwhelmed if you’re a beginner. Once you have a better understanding of what you want to accomplish, you can begin looking into social media tactics that can help you pursue this plan. Remember, social media is just another channel where you can extend your reach in the areas of marketing, customer service, partnerships, leads and even hiring.

Spending Too Much/Little Time?

Do you feel like social media helps your brand or hinders it? It depends on how you look at it of course. If you don’t have a plan, things can get messy and you can find yourself spending way too much time on Twitter. Depending on your schedule, you may want to assign yourself a couple minutes (I like 5-10 minute bursts) of time to check your social media profiles. If it gets too overwhelming, ask for help. A big mistake you can make is trying to manage everything on your own, especially if you don’t have the time or understanding. Don’t be afraid to enlist the help of a Twitter whiz or Facebook specialist.If you don’t know where to look, an internet marketing firm is a great place to start.

Problems with Consistency
Many companies need help and motivation in keeping consistent with participation on social media sites. Think of this task like a project for a client or a personal goal. You need to establish time lines and can start realistically. It might be a long shot to aim to write 10 blogs a week, so why not start with every third day? You can always build yourself up without any pressure. Just like all the good things in life, social media success doesn’t come without hard work and dedication. The misconception is that people get frustrated with their progress because the services are “free”. But remember, you get out what you put in, so plan accordingly. Set aside some time to set targets for your blog, tweets, Facebook Page updates and you’ll be glad you did!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Successful Social Media Advertising Provides Value

Most people can agree that the most effective social media advertising campaigns are the ones that provide real value. With this in mind, more companies are creating resources that solely exist to provide customers with information and help solve their problems. I came across this link on Twitter and thought that the Visual Economics site is a great example.

You’ve probably seen these infographics passed around on social media sites but did you know that it’s owned by Credit Loan?


From using ice cream to explain certificate of deposits to visual maps such as this, Visual Economics is an informative site whose sole purpose is to inform. It’s not until I went to check out their Twitter and Facebook Page that I noticed the affiliation. This is a great example of shareable content but it obviously takes a lot of time and effort to compile a whole different site for consumers.

What are some other sites that you’ve found helpful and who are they affiliated with?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Viral Marketing Campaigns Spread Excitement

I always like to hear about the latest viral marketing campaigns and see how big brands are trying to outdo each other.

Papa John’s Pizza Mania

First off, p-i-z-z-a! Papa John’s unveiled an online contest this week asking fans to share their special recipe. The contest, dubbed “Papa’s Specialty Pizza Challenges”, encourages pizza aficionados to submit their special recipe along with a short blurb about why their pizza is so special. Ten semi-finalists will get a chance to have their recipe tested at Papa John’s HQ. From there, three finalists will have their recipe featured on the Papa John’s menu in August. But the excitement doesn’t stop there! Of the final three, Papa John’s will hand out a $1000 budget for marketing.
The recipe with the most sales will get a permanent spot on the menu! The grand prize also includes free pizza for life and an appearance in a Papa John’s TV ad. Go to Papa John’s Facebook and take a look for yourself. I never thought that people could be so excited about pizza but as fan Diane writes on the Page’s Wall, “I don’t care for American Idol. But, a pizza right now sure sounds good.”

Honeymooning with Holiday Inn
Holiday Inn also launched a campaign this week targeting newlyweds who are looking for a good deal for their honeymoon. Appealing to members of their rewards program on Twitter, Holiday Inn’s month long “Honeymoon on Us” contest will give out free prizes. With wedding season around the corner, this is the right time for the InterContinental Hotels Group to focus their efforts on vacationing couples. The grand prize is pretty great too – a complete wedding registry!

Papa John’s and Holiday Inn are just two examples of how big brands are using social media to the fullest extent. Nike also just set a record with their new viral ad. Do you have any other examples you’d like to share? It doesn’t have to be a promotion that’s currently running.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Reviewing 3 Twitter Tools

Twitter Analyzer

If you like seeing stats displayed by fancy 3D doughnut graphs, this is the tool for you.
It’s useful if you like to see how many of your followers are retweeting your Tweets. You can also enter the Twitter handle of a friend or competitor and see how their stats compare to yours. Things I learned: 78% of our followers are male and 23% of our followers are entrepreneurs.
No need to sign up, so why not try it out?

Tweet Stats

Sweet. More graphs! But Tweet Stats also shows a tag cloud of your  most frequently used phrases. It also gives you a density analysis that gives you a look at the times you Tweet most frequently. It’s easy to use but I definitely think it’s more informative than useful.

Twitter Counter

First, you need to allow this tool access to your Twitter account. Like Compete, you can compare your profiles with 2 other users of your choice. The graph displays are easy to read and you can even sign up to a weekly update of your progress. You can even go back as far as 3 months and see your stats from there. I think Tweet Stats is my favorite out of the three tools.

Do you have any other handy Twitter analysis sites you like to use?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Social Media Problems

Social media marketing isn’t as easy as it’s cracked up to be. I’ve recently ran into a couple problems and it’s taken me awhile to

1) Problem: You want to clean up your Twitter account but are stuck with too many inactive, irrelevant followers. Maybe, you’re following too many people who aren’t reciprocating.
Resource: With ManageTwitter, you can quickly go through your followers and weed out the inactive ones. It’s a handy tool and sure beats doing it manually.

2) Problem: Your business isn’t showing up right in Google’s Local Business Center.
Resource: Check out the Google forums and you’ll see how many other business owners are in the same boat. We haven’t figured out a better/fast solution so if you have any insight, please let us know!

3) Problem: You don’t know where to start with link building
Resources: Look no further than Lee Odden’s open letter to spammers and 101 ways to build link popularity

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Making White Papers Fun

If there’s any way that white papers can be interesting, Mike Stelzner found a way to do so. His webinar with Marketing Profs this morning was about “Maximum Search Results with Rich Content and Social Media”. In the hour, Mike explained how he successfully conducted the survey and shared the finished product.

Focusing on the Industry Report
If you haven’t heard of it already, this is the social media marketing industry report that we’re talking about. Nearly 900 social media users participated in this survey and here are the results – five stats from the report that caught my eye:

  • 61.83% people who invested a few months in their social media marketing report new partnerships were gained
  • 72% of marketers are newbies (have only just started using social media)
  • 64% devote roughly 5 hours a week on social media
  • 81% of participants agree that social marketing has generated exposure for their business
  • 94% of marketers use Twitter

Spreading the News with Fire Starters
Getting people to participate in a survey is one thing, but how do you engage them in finding interest in your results? Mike passed the word along to a few key friends who have a lot of influence in the social media world aka fire starters. In Mike’s case, it was friends who had many friends or followers. Kinda like a ripple effect and things took off from there through word of mouth. Mike also took advantage of scheduling Tweets during relevant times of the day to catch the eye of his many followers. Well, it really worked as over 40,000 people read this report over the span of 1 month. Hundreds of blog comments and other mentions throughout the online community helped put Mike’s report on Google’s coveted first result for ‘social media marketing’.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How To Connect on Twitter

Your Plan for Victory
When it comes to your online marketing plan, there is no one route that will guarantee your success. The hard part comes with analyzing your brand and how you want to portray yourself to your audience. Luckily, Twitter and social media internet marketing allows you to have better control of your online reputation. One of the hardest obstacles a business faces is getting new customers and Twitter can help you get started.

A Better Way to Circulate

Don’t underestimate the power of a coupon! Direct mailing and printouts can be costly nowadays, but there are alternatives. In this example, a local chain restaurant more than doubled their foot traffic by advertising a $3 burrito on Twitter. Whereas they usually get 350 customers come in with the coupon, they got an influx of 900 customers when they turned to Twitter.

Find Relevant Followers

If you’re a local business with a physical location, you’ll want followers who are from your surrounding areas. Have more followers is great, but you’ll gain more from customers that are more likely to frequent your business. You can use tools like Mr.Tweet to join relevant communities and connect with others. Whether you’re into psychology or politics, there’s a place for that. Don’t be afraid to use Twitter’s trending topics and to participate in conversation. You can also search hashtags (#) to look at what others are saying about a particular topic. If you like something someone is saying, check out their profile. Once you follow them, you can initiate conversation and they may do the same to you.

Get the Right Attention
We’ve all heard about Kevin Smith’s recent fat fiasco. Not all of us will face a situation of this capacity, but it’s interesting to see how things played out. Twitter is good for damage control, but you can get the right attention too. If you’re an expert in your field, why not start some Q&A? Maybe you do taxes or know some good cooking tips. Your knowledge will benefit your followers and they’ll trust you. Or maybe, you’re looking for new employees. Twitter is a great way to give a shout out to open positions and find people in your relevant field.

It’s Not Just Twitter
If Twitter doesn’t work out for you, don’t fret. There are other social platforms that you can try. Facebook, WordPress and even MySpace works wonders. My hairdresser gets great business from their MySpace and Yelp page. She goes on to share that they continue to get more customers each month! If you haven’t gotten started yet, what’s there to lose? As the old saying goes, “You`ll never know unless you try”.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Effective Copywriting for Web 2.0

I recently read a magazine article describing the profession of copywriting as “sexy.” After giggling for half a second, it dawned on me that “sexy” was just the right word to use. Copywriters, through the power of the written word, are responsible for “seducing” their audience. They have the fun, yet daunting, task of generating interest and then developing that interest to lead to some sort of fruitful relationship, not unlike the dating world. And, just like the dating game, the rules have changed.

The more information that technology makes readily available to consumers, the less time these consumers have to spend on any one particular product, service or idea. The attention span of the average web user has steadily decreased as the barrage of online information continues to overwhelm human senses. With this in mind, the web copywriter must truly embrace the concept of “less is more.” Relevance and credibility are still important principles to keep in mind when writing content, but Web 2.0 consumers now want relevance and credibility…in cliff notes format. A great example of this trend is the micro-blogging phenom, Twitter. Twitter’s popularity and success is a smack-in-the-face realization that web users’ tolerance for information has been Mini-Me-ed down to 140 characters!

With that said, here are some key guidelines for downsizing a seven-course meal of content into a snack-size bar without losing the essentials:

1. Listen to data: Conduct A/B testing on different versions of headlines to determine which works best.
2. Waste not, fluff not: Don’t make claims you can’t support. Consumers can smell a phony sales pitch a mile away!
3. Forget “short and sweet”: Just keep it short. Jargon, hype, gimmicks are all unnecessary sugar-coating. Give them what they want to know.
4. Know your audience: This one seems obvious, but is worth repeating. Write copy that speaks in a voice that your target market, not only understands, but listens to.
5. Format for easy reading: Use headlines, sub headlines, short paragraphs, lists, and an eighth-grade reading level. Have your 13-year-old read the copy. If he/she doesn’t “get it” by the time their attention is lost to a new YouTube video, it’s time to rewrite!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Twitter for Customer Service Success

Do What Now?

From shameless self-promotion to broadcasting tweets about everyday things, there is no doubt Twitter is a place to be social. But, what about turning to Twitter as a way to promote good customer service? This is exactly what some companies, like Best Buy, are doing as a way to extend their customer service efforts. It may sound silly or confusing but in the end, it makes sense. Twitter and other social media platforms are attracting your customers, so why would you ignore this segment? With a team of technology pros, Best Buy’s Twelpforce is readily available to assist consumers with any questions and give advice that can help them with pending decisions. Best Buy has even invested in numerous TV spots to help spread the word of their Twelpforce.

Strengthening Your Weak Areas

Some commend Best Buy for their breakthrough marketing and customer service efforts, as they will surely set an example for others to follow. But this idea did not arise from nowhere, as Best Buy has been lacking in the customer service department in the past. Just Google “Best Buy customer service” and you won’t be surprised to find these gems: “Best Buy, worst customer service”, “Best Buy Customer Service is a Joke!”, “Best Buy Embraces the Suck” and more. This is not what any company or individual wants to hear. By utilizing new social media potential to create powerful tactics, Best Buy has found an effective way to strengthen their weaknesses.

A New Trend for 2010

According to the Harvard Business blog, customer service via Twitter is a trend to look out for in 2010. It’s a mutually beneficial plan as businesses will benefit from a cost effective measure that will leave their customers happy when they get the help that they need. Additionally, Best Buy’s Twelpforce is a unique way to build their brand. Their Twitter account is decked out in the signature blue and yellow with a sea of smiling employees. If that isn’t an image that a successful corporation wants to convey, I don’t know what is! Although the Twelpforce is not yet a year old, I think that Best Buy is taking a step in the right direction when it comes to nurturing passionate employees and gaining loyal customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tweet for Tat

Social Media” are the buzz words of 2009. What used to be the online playground of undergrads pulling all-nighters in their college dorms, has now turned into a marketing phenomenon for Fortune 500 companies and start-ups alike.

However, what a lot of professionals with decades of marketing experience tend to forget when dealing with social media platforms is that they are “SOCIAL” media platforms – arenas to engage other users and build relationships. Meaning, you can’t create an account on Twitter, sign in once a month, and expect to see results. Remember, it takes two to tango, and posting tweets for your business without bothering to read, follow and interact with other users is tantamount to lecturing your teenagers while they’re playing Guitar Hero World Tour on Wii. Futile.

According to a study conducted by MarketingSherpa research, nearly two-thirds of marketers do not monitor their social media accounts. Think of all the missed opportunities to join conversations, learn what potential clients (or competitors) are saying, and to just get the word out there that your company exists! Behave in social media communities the way you would normally behave in live, face-to-face interactions: be interesting, don’t talk only about yourself, ask questions, be a source of useful information, have a genuine interest.

Not only will your fellow Twitterers appreciate the valuable content you contribute and feedback you provide, but you’ll soon find that your company is well on its way to achieving its social media marketing goals.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.