Battling the Bots

Battling the Bots

Internet robots or bots are used to perform repetitive jobs or send automatic interactions online. Recent studies have shown that bots now account for more activity on Twitter than humans. The majority of all tweets that share links to popular websites and articles, about 66 percent, are actually shared by bots.

The most active bots on Twitter are responsible for 22 percent of all tweeted links which means that they produce four times as many tweets as the average human user. The findings suggest that bots have taken over Twitter with the amount of link sharing tweets that they are posting online. Even more alarming is that bots account for 89 percent of the links shared to news sites like Google news.

Bots can be used to manipulate the algorithms that news sites use to determine the links to articles that people see in their newsfeed. News stories then can quickly go viral and be significantly affected by link-sharing bots that are manipulating what people see online. If the goal of certain bots is political propaganda they may be able to influence what people read and what their opinions are on certain subjects.

Studies of the 2016 elections suggested that bots generated tweets promoting certain candidates. Although most bots tend to be ideologically mixed, they can have specific political agendas and a goal in mind as far the news stories and articles they are sharing. It is even possible for foreign governments to use bots as online propaganda tools in order to cause problems within the United States.

Bots can be a serious issue of integrity on the internet if they have the power of making certain stories seem more popular than others. They may have the ability to sway people’s opinion by dictating what information is exposed to them. It is something to consider for those who are concerned about the possible negative influence of bots online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Leveraging Social Media Polls

One of the key strategies that businesses online usually focus on is getting more engagement from their audience on social media. Interacting and getting people to respond to posts can help you build a more engaged fanbase that is likely to stay loyal to your brand and spread the word about what you do. One of the most effective ways to get people to engage with your posts is to create a social media poll to get feedback from your audience.

Getting consumer feedback not only gets people to react to your post, it can also provide you with valuable information that can help you improve what you do. Voting for something can drive excitement for certain products or your brand in general and it can help you understand what your audience really wants. Polls can make user interactions more immediate and intimate in a way that a normal post can’t quite accomplish.

Social media polls can often take the form of allowing followers to decide the best options for products that a company offers. They can also simply be for fun so that the audience can share their opinion on something. Polls can incorporate humor to get people to react in a way that makes them more interested in your brand.

Lettings be involved in business decisions helps them feel more involved in what you do and persuades them to care more about the outcome. Polls can be used on almost any social media site including Facebook, Instagram and Twitter. Even though polls can be useful they should be only posted occasionally so fans don’t bored or lose interest in them.

Mixing in some social media polls with your regular posts can boost engagement and help you build a closer relationship with your audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Blogging Tips & Helpful Blogs to Follow

I’m currently putting together a presentation for an event we’re hosting in Los Angeles on November 12th in a few weeks that will discuss blogging, local search engines, social bookmarking, and how to monitor your business and was inspired to post this blog about blogging. If you’re new to blogging these links will be very helpful. I’d sign up to follow these blogs so you can see some successful bloggers in action.

You might also want to follow a few blogs that relate to your business so you can see what others in your space are doing.

Here’s a list of what to look out for when you’re observing these bloggers.

  • Use of catchy headlines
  • Links to other sites and blogs from within content
  • Free downloads and how they capture your email
  • How often they post
  • Comments – post a link back to your blog if you can in the comments field (Start commenting on other blogs!)
  • Ad-ons (what else do they have on their blogs that add value to the user experience – twitter feed, list of users, advertisers, links to other social media sites such as Digg, Reddit, and StumbleUpon)

And lastly I’d start putting together a list of ideas for your own blog. Thanks for reading! Please feel free to post some blogs you’ve found helpful.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.